Tag Archives | strategy debate

Niche Mar13.png

Consumers abandon the middle ground

A critical change is underway in consumer buying habits as we enter the New Normal. The key driver for this is the switch from value-added to affordability: • Value-added. The Boomers loved buying premium products when they were young. Companies rushed to support them, so that even tee-shirts became status symbols. Thus they were able […]

Continue Reading
ethane v N May12.png

V is for Volatility

Unilever CEO Paul Polman suggests we are living in a VUCA world, as we discuss in chapter 11 of Boom, Gloom and the New Normal. Volatility, Uncertainty, Complexity and Ambiguity make planning for the future more difficult than for a generation. This week, the blog will run a special series that examines how this VUCA […]

Continue Reading

3 key questions for any Board

What are the key questions that need to be asked when discussing any budget or strategy proposal? I have just found the answer, from a master in the field. Sir Maurice Hodgson is recognised as one of the greatest ICI Chairmen. Under him, the company became a truly global leader, moving away from its ‘imperial’ […]

Continue Reading