A critical change is underway in consumer buying habits as we enter the New Normal. The key driver for this is the switch from value-added to affordability: • Value-added. The Boomers loved buying premium products when they were young. Companies rushed to support them, so that even tee-shirts became status symbols. Thus they were able […]
Tag Archives | strategy debate
Unilever CEO Paul Polman suggests we are living in a VUCA world, as we discuss in chapter 11 of Boom, Gloom and the New Normal. Volatility, Uncertainty, Complexity and Ambiguity make planning for the future more difficult than for a generation. This week, the blog will run a special series that examines how this VUCA […]
What are the key questions that need to be asked when discussing any budget or strategy proposal? I have just found the answer, from a master in the field. Sir Maurice Hodgson is recognised as one of the greatest ICI Chairmen. Under him, the company became a truly global leader, moving away from its ‘imperial’ […]
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Paul Hodges is Chairman of International eChem, trusted commercial advisers to the global chemical industry.
The aim of this blog is to share ideas about the influences that may shape the chemical industry over the next 12 – 18 months. It will try to look behind today’s headlines, to understand what may happen next in important issues such oil prices, economic growth and the environment. We may also have some fun, investigating a few of the more offbeat events that take place from time to time. Please do join me and share your thoughts.
Between us, we will hopefully develop useful insights into the key factors that will drive the industry's future performance.