The new centre in Frankfurt will support
But there is a sense that a herd mentality has set in here now - with some proponents really not up to exploiting the mega-trends they have identified, given lack of core expertise in some vital areas. I discussed this idea with Alasdair Nisbet of Lazard bank not so long ago - you can see his views in this ICIS article.
A quick search over the strategy pronouncements of the the leading innovation-centred chemical producers shows that many are focusing on the same mega-trends - not so much room there to carve out a competitive edge.
Take AkzoNobel - it is focusing its longer-term strategic thinking around population growth, climate change, scarcity of natural resources and improvement in quality of life in high growth markets. Or BASF - urbanisation, demographic change, growing energy and mobility needs and world population growth. And Dow - energy, transportation and infrastructure, health and nutrition and consumerism... see what I mean - I could go on with another half a dozen companies. Well why not: Lanxess - mobility, agriculture, urbanisation and water; DSM - global shifts, climate and energy, health and wellness...
Read more »