Accenture's Stephan Scholtissek argues that "CEOs should recognize that the core of the company is no longer the existing businesses, but the innovations. Innovators are today seen as the troublemakers; nobody wants them. Everything is laid on for the standard business to ensure it is working properly. All the effort goes into this. The most powerful board members are all working on the day-to-day business."
In the article, DSM's chief innovation officer, Rob van Leen, says: "Five years ago, we launched our strategy making innovation more center stage in our corporate strategy, to make it more market-driven and to increase the speed of innovation. Now we want to take this to the next level in line with our four strategic pillars: high-growth economies, innovation, sustainability, and partnerships and acquisitions."