Tag Archives | strategy

DSM brightens up innovation

DSM has taken its transformation a step further with a bold corporate rebranding that focuses on science and innovation. The Netherlands-based company has moved steadily away from being a petrochemicals and chemicals producer, and is now focused on health, nutrition and materials, which it is driving ahead through a highly regarded innovation strategy. The new brand has as […]

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Five innovation mistakes

Companies have been wrestling with getting the most out of their innovation spend for many years. Most have developed tactics and strategies for dealing with ideas generation, incubation, pipeline filling and project assessment and culling. But none of these answers the question: why are some companies, or individuals come to that, more successful than others? Richard Watson, who […]

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Welcome to the Chemicals and Innovation blog

 John Baker is a global editor at ICIS and was for many years editor of European Chemical News, now ICIS Chemical Business   Welcome to the Chemicals and Innovation blog. I’m John Baker, global editor at ICIS responsible for custom publishing and the ICIS Innovation Awards.  My aim in this blog is to discuss a wide […]

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