You would think that the chemical industry is too old and stodgy to jump into the social media frenzy. But to my surprise, a growing number of companies and trade organizations seem to just fit right in and enjoy its benefits.
Since joining Twitter in January 2009, I found that sectors such as pharmaceuticals, biotechnology, biofuel, and consumer products were already veterans of this medium. Nowadays, I see chemical firms such as DuPont, BASF, INEOS, Evonik, DSM, LANXESS, Cognis, Arkema, AkzoNobel, Dow Corning, PolyOne, and Eastman, as well as oil companies like Chevron, Shell, BP, Petrobras, Saudi Aramco, Conoco-Phillips, and ExxonMobil tweeting cheerfully about their latest products, activities, CEO speeches, and video/webcasts.
Groups such as the American Chemistry Council (ACC), the Society of Chemical Manufacturers & Affiliates (SOCMA), the Soap and Detergent Association (SDA), the American Oil Chemists Society (AOCS), BIO, the European Association of Chemical Distributors (FECC), and the British Plastics Federation (BPF) are all proactively fighting negative publicity via social media.
An ingenious recent initiative from the ACC is promoting the benefits of plastic via its Plastics Make It Possible campaign, which uses Twitter, Facebook and blogs.
Another interesting twist is the use of Facebook and YouTube, where companies and trade groups are posting videos and photos outside of their official websites. I was enthralled by a YouTube video posted by Novozymes, where company employees sing about their Biobusiness 2018 strategy. Their song kept playing in my head for hours!
Being a journalist and a blogger, social media is a godsend. Instead of spending countless hours searching for news and information, this comes to me in the form of RSS (Real Simple Syndication) feeds, and Twitter and Facebook updates. The business networking site LinkedIn also allows me to get updates on a person's company position (or lack thereof) as well as post a shout-out to anybody in my network interested in participating in an article. Talk about energy efficiency!
The world of communication is changing, and ICIS Chemical Business is definitely following along. Talk to us and give us your opinions on Twitter, Facebook, LinkedIn, YouTube, ICIS blogs, and ICIS connect!
OTHER INDUSTRY SOCIAL MEDIA LINKS YOU MIGHT BE INTERESTED IN FOLLOWING:
American Chemistry Council (ACC), American Chemical Society (ACS), Society of Chemical Industry (SCI), US Environmental Protection Agency (EPA), Chemical Heritage Foundation (CHF), North East of England Process Industry Cluster (NEPIC), American Oil Chemists Society (AOCS), Gulf Petrochemicals & Chemicals Association (GPCA), EuropaBio, National Biodiesel Board (NBB), Algal Biomass Organization (ABO), Biotechnology Industry Organization (BIO)
On LinkedIn:American Chemistry Council (ACC), Society of Chemical Manufacturers & Affiliates (SOCMA), American Oil Chemists Society (AOCS), Biotechnology Industry Organization (BIO), North East Process Industry Cluster (NEPIC)
Society of Plastics Industry (SPI), American Chemistry Council (ACC), US Environmental Protection Agency (EPA)
NOTE: These are just a few of many out there so feel free to comment and add links to this post.