May 2009 Archives

Roadtrip Rules

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Written by Feliza Mirasol


On my latest family trip, we took to the road for a 10+ hour drive to Toronto, Ontario. I am one of those people who really enjoys long drives, when the weather is clear and you've got a full tank of gas. It feels good to know you can go for miles and miles.

Hitting the road for Canada was once a family tradition. As kids, my parents would drive me and my siblings to our relatives in Toronto and let us stay there for whole summers. So taking this trip up to celebrate our cousin's birthday was in keeping with family tradition.

But as a kid, it didn't occur to me how long road trips like this need planning and money: food, gas, tolls, maps, etc. Where I live, it's fairly easy to find gas stations with competitive prices, and these days, every cent off counts. But on the road, I find you're pretty much at the mercy of whichever gas station you pull into, and despite prices having come down from ridiculously high highs, it can still take a hefty bite out of your wallet.

On this latest road trip, I eschewed the usual "punch buggy" game used to pass the time in lieu of pointing out hybrid cars on the highway. Once or twice we even passed, or were passed, by the cute little Smart Car, which always reminds me of a clown car at the circus for some reason. I was curious of how much of a difference it made to run on electricity and whether those travelers in the hybrids really needed to stop less often as we did.

I've read up somewhat on varying debates on whether hybrid technology is worth the investment when there still exist cars with better fuel efficiency at cheaper prices. However, with the presence of more and more hybrids on the road, at least according to my re-vamped road game, it seems that there is at least a faction of consumers out there willing to do it the new way.

But in the meantime, while the development of even more fuel economic vehicles marches on, and as hybrid technology gets its kinks ironed out, I'll kick it the good ol' road warrior way. Without the GPS and just the roadmap, a wad of gas cash, a loaf of homemade sandwiches in the cooler, and, of course, the Slim Jim's original beef jerky. Canada, here we come, eh!

Chemical industry journalism is changing

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You've no doubt heard, but the chemical sector is in the midst of a downturn. Prices are fluctuating wildly, plants are closing - some permanently, and established market players with strong pedigrees are being wiped from existence.

For us journalists, there is no better indicator of the tough times we're facing than the dearth of invitations to exotic-sounding press junkets that we receive in our email inbox.

Not so many years ago, my colleagues and I would scrabble for the visit to that exclusive restaurant or the trip abroad to meet the executives of an up-and-coming player.

A nice perk didn't detract from our objectivity or guarantee the publication of an article, you understand, but it often helped to create a more relaxed environment for all concerned. No doubt, those being interrogated by the press felt a little more at ease too.

As well as the meals, there were the trips to China or the US - business or first class, naturally (all offers were welcome) - and days out at a rugby, soccer or cricket match. And what about the gifts left on your table at a conference: a pendrive containing a press release, a shiny new pen or a clock, perhaps?

I've heard many a tale of fantastic sounding trips in the past but thanks to cost cutting and belt tightening, those halcyon days of the 1980s and 1990s are now long gone.

It's all very well being emailed information - very helpful, in fact - but you can't beat a gaggle of journalists getting together to query the latest financial figures face to face with company execs, or asking when a plant is finally going to restart, if ever.

Clearly, the chemical sector is going through a period of change but it's a real shame, not only because the press like a good day out - but because this remains a people industry.

Nurturing relationships is essential in our profession; it's all about meeting people and establishing contacts with key figures who we can call upon for an opinion or quotable soundbite now and again. It also helps companies understand what journalists look for in a story and how best to disseminate that information.

Let's hope that cutbacks, and the increased use of webinars and conference calls, don't signal the death knell for the last remaining press events and stop these all important relationships from forming.

This blog will record the content for the From Our Own Correspondent column printed in ICIS Chemical Business ahead of publication. It is a series of works in progress. To read the definitive version of the From Our Own Correspondent column  for an individual week subscribe to ICIS Chemical Business on paper and on line.

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