Tag Archives | strategy


Shell Chemicals moves on from “cracker plus one” strategy

Integrated oil and chemical producers such as Anglo-Dutch Shell can make good money out of petrochemicals if they can capitalise on their ­in-built feedstock advantage. This was the key message from Shell executives at a media briefing I attended this week in London. The company has subtly changed its chemicals strategy away from the previous […]

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Spolchemie rescue plan presentation

Spolchemie’s general manager, Francois Vleugels, has sent me a Powerpoint presentation detailing his strategy for rescuing the ailing Czech epoxy resin producer. He is presenting this at the World Refining Association’s Global Petrochemicals conference in Vienna this week. As you’ll see, Vleugels’ plan involves steep cost cuts, process optimisation, and major moves to improve the company’s image […]

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Vleugels goes all out to rescue Spolchemie

I’ve just interviewed Czech epoxy resins general manager, Francois Vleugels, about his strategy for rescuing this company which he took over later last year. Vleugels was forced to do a deal with lenders to stop the group going bankrupt. He has put in place a vigorous rescue plan, and has already regained the market share […]

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