February 2010 Archives

Just starting down the green road


green_cover.jpgLOOKING BACK on three years since our first Green issue back in February 2007, what a wild ride it's been!

Back then, the concept of green and sustainability in chemicals was just starting to catch on in a big way. Companies were beginning to realize the commerical potential from green products - those made from renewable resources, as well as those that could help their customers save on costs, primarily energy.

Consumers and key chemical end markets such as automotive, construction and packaging were headed on the green road and are still firmly on the path today.

Doris de Guzman, our resident Green blogger, notes the proliferation and higher visibility of start-up companies since the start of the ICIS Green Chemicals Blog in November 2007.

Some of these new companies, such as Minnesota, US-based Segetis, are not just seeking to offer alternative petroleum-based chemicals, but developing novel chemical compounds from scratch - biomass scratch.

While the climate change policy debate rages on and lines on the battlefront are drawn, in the big picture, the green revolution has just begun. And energy efficiency will be a vital component.

Whether you're a believer in climate change or not, reducing energy consumption and costs should be a goal that is universally accepted.

Asia leads the Lazy-V recovery


DOW CHEMICAL CEO and Australia native Andrew Liveris coined the term Lazy-V in describing the global economic recovery on the US-based company's fourth quarter earnings conference call. Now we've all heard of a V-shaped recovery, but what's a Lazy-V? "Aussie for moderate growth," or slow, steady progress, translates BB&T Capital Markets analyst Frank Mitsch.

Looking at Q4 2009 earnings for Dow and other major chemical companies, most reversed losses from a devastating Q4 2008 when demand collapsed. Volumes were up 10% year-over-year for Dow and US major DuPont.

Taking a closer look, the gains were driven by Asia. DuPont's and Dow's volumes were both up 34% in Asia Pacific, while relatively flat in North America and Europe. The global market shift to Asia is becoming more apparent, reflected in Swiss specialty chemical firm Clariant, which announced further plant shutdowns, the largest of which will take place in Switzerland in the textile dyes and chemicals operations.

"We are often faced with the strange situation that we purchase raw materials in China, ship them to Europe, manufacture at significantly higher costs and then ship them back to Asia, where our customers are," said CEO Hariolf Kottmann. "Hence, there is no value-creating alternative... but to transfer production to Asia."

This trend, and many others, were part of my presentation on the Chemical Market Outlook for 2010 given to the joint meeting of the Societe de Chimie Industrielle and Racemics Group on February 17 in New York. Please let me know if you'd like the entire presentation, including text. Email joseph.chang@icis.com

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