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    <title>ICIS Chemical Business | Endpoint</title>
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    <id>tag:www.icis.com,2009-05-01:/blogs/endpoint//240</id>
    <updated>2010-06-28T14:54:48Z</updated>
    
    <generator uri="http://www.sixapart.com/movabletype/">Movable Type Enterprise 4.37</generator>

<entry>
    <title>Brighter days</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/06/brighter-days.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.165675</id>

    <published>2010-06-28T14:40:04Z</published>
    <updated>2010-06-28T14:54:48Z</updated>

    <summary> DayGlo is not just about those funky posters your older siblings used to hang up in their dorm rooms &quot;BEYOND FLUORESCENT,&quot; is how Stephen Jackson, president of US-based paint provider DayGlo, describes the company&apos;s new marketing direction. &quot;We&apos;re proud...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
        <category term="&quot;Science&quot;" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="dayglo" label="DayGlo" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="industry" label="industry" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="paints" label="paints" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/TCi3ZmeFggI/AAAAAAAADls/lrmp5BtkfV0/s1600/PaintGallons.png"><img id="BLOGGER_PHOTO_ID_5487837796402299394" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 331px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/TCi3ZmeFggI/AAAAAAAADls/lrmp5BtkfV0/s400/PaintGallons.png" border="0" /></a><br />
<a href="http://2.bp.blogspot.com/_z2d4IxltHJI/TCi1gdgCyAI/AAAAAAAADk0/sacl-rVMG6A/s1600/fractal-optical-illusion.jpg"><img id="BLOGGER_PHOTO_ID_5487835715230418946" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 133px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/TCi1gdgCyAI/AAAAAAAADk0/sacl-rVMG6A/s200/fractal-optical-illusion.jpg" border="0" /></a><span style="font-family:verdana;font-size:130%;color:#33ff33;"><strong><em>DayGlo is not just about those funky posters your older siblings used to hang up in their dorm rooms</em></strong></span></p>

<p>"BEYOND FLUORESCENT," is how Stephen Jackson, president of US-based paint provider DayGlo, describes the company's new marketing direction. "We're proud of our history, but we wanted to show the fresh and exciting color effects made possible with DayGlo," Jackson said in a press release.</p>

<p>In late-June, with its <strong><a href="http://www.dayglo.com/">newly redesigned website</a></strong>, the company launched a new messaging campaign: "Color. Only Better."</p>

<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/TCi2q4r3UpI/AAAAAAAADlU/34n_sb3G9w8/s1600/dayglo_start_press_mockup_presskit.JPG"><img id="BLOGGER_PHOTO_ID_5487836993838076562" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 233px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/TCi2q4r3UpI/AAAAAAAADlU/34n_sb3G9w8/s400/dayglo_start_press_mockup_presskit.JPG" border="0" /></a><br />
<a href="http://1.bp.blogspot.com/_z2d4IxltHJI/TCi2mRaNcvI/AAAAAAAADlM/97VIpiPBLec/s1600/dayglo_designcenter_mockup_press+kit.jpg"><img id="BLOGGER_PHOTO_ID_5487836914575569650" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 290px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/TCi2mRaNcvI/AAAAAAAADlM/97VIpiPBLec/s400/dayglo_designcenter_mockup_press+kit.jpg" border="0" /></a><br />
<a href="http://4.bp.blogspot.com/_z2d4IxltHJI/TCi3CBsF5jI/AAAAAAAADlc/W8F5wzAu34Y/s1600/DayGlo_lights.bmp"><img id="BLOGGER_PHOTO_ID_5487837391391942194" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 150px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/TCi3CBsF5jI/AAAAAAAADlc/W8F5wzAu34Y/s200/DayGlo_lights.bmp" border="0" /></a>At the website, potential customers can utilize the site's interactive elements and the services of DayGlo's Brand Action Team to aid in the design and development a product.</p>

<p>"Computers are so prevalent in the design world" that the company adapted its site to be more interactive and provide better color resolution, said Kevin Sonby, vice president of marketing for DayGlo, in an interview with ICIS.</p>

<p>With "Color. Only Better," the company wants to communicate that it offers a variety of effects and enhancements for paints.</p>

<p><a href="http://www.dayglo.com/about.asp"><strong>DayGlo paints</strong> </a>are so bright because they reflect more light, including the ultraviolet wavelength - which is why the colors were perfect for <strong><a href="http://fiveprime.org/flickr_hvmnd.cgi?method=GET&amp;page=1&amp;photo_number=50&amp;tag_mode=all&amp;search_type=Tags&amp;sorting=Interestingness&amp;photo_type=250&amp;noform=t&amp;search_domain=Tags&amp;sort=Interestingness&amp;textinput=blacklight,poster">the "blacklight" posters so popular in the 1970s</a></strong>.</p>

<p>Although DayGlo is transitioning from its glorious - and perhaps notorious - past as color provider for funky and trippy designs on posters, books and clothing, I am glad that Jackson acknowledges that past, even with a simple, yet somewhat exciting statement like "beyond fluorescent."</p>

<p>The company's quality may be its curse, though, if it ever wants to shed its psychedelic legacy: DayGlo is still the primary paint of choice when people make tie-dyed T-shirts.<br />
<a href="http://2.bp.blogspot.com/_z2d4IxltHJI/TCi1skfF62I/AAAAAAAADk8/cB9GyIKT_5M/s1600/3350.jpg"><img id="BLOGGER_PHOTO_ID_5487835923263908706" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/TCi1skfF62I/AAAAAAAADk8/cB9GyIKT_5M/s400/3350.jpg" border="0" /></a></p>

<p><a href="http://3.bp.blogspot.com/_z2d4IxltHJI/TCi2PxqJejI/AAAAAAAADlE/Z4bEADPH1VY/s1600/7232.jpg"><img id="BLOGGER_PHOTO_ID_5487836528095361586" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/TCi2PxqJejI/AAAAAAAADlE/Z4bEADPH1VY/s200/7232.jpg" border="0" /></a><span style="font-family:verdana;font-size:130%;color:#ff0000;"><strong><em>SHUTTING DOWN</em></strong></span><br />
As <a href="http://www.icis.com/v2/magazine/home.aspx"><strong><em>ICIS Chemical Business</em></strong> </a>transitions towards its new format, this column - like a redundant steam cracker - is being mothballed.</p>

<p>A big thanks to all the ICIS staff that over the years aided and abetted this column, and an extra-special thanks to all the chemical industry personnel who supported it before - by suggesting topics;<br />
during - by being interviewed;<br />
and after - by commenting on and sometimes even praising the results.<br />
My gratitude.<br />
<a href="http://4.bp.blogspot.com/_z2d4IxltHJI/TCi3Of8IVbI/AAAAAAAADlk/VSop5n-BoGU/s1600/graffitti.jpg"><img id="BLOGGER_PHOTO_ID_5487837605670704562" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 267px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/TCi3Of8IVbI/AAAAAAAADlk/VSop5n-BoGU/s400/graffitti.jpg" border="0" /></a><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Mixing metaphors</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/06/mixing-metaphors.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.164512</id>

    <published>2010-06-21T21:51:00Z</published>
    <updated>2010-06-21T22:07:30Z</updated>

    <summary> While potential mineral wealth in Afghanistan piques the curiosity of many, bad clichés are revived YOU JUST can&apos;t keep a good hackneyed metaphor down! One of the bees in my bonnet is the lazy overuse of the phrase &quot;the...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
    <category term="afghanistan" label="Afghanistan" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="minerals" label="minerals" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="money" label="money" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="politics" label="politics" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/TB_iZY5WgaI/AAAAAAAADkc/XukyMLedVvk/s1600/azurite.jpg"><img id="BLOGGER_PHOTO_ID_5485351796968161698" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 345px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/TB_iZY5WgaI/AAAAAAAADkc/XukyMLedVvk/s400/azurite.jpg" border="0" /></a><br />
<span style="font-family:verdana;font-size:130%;"><strong><em>While potential mineral wealth in Afghanistan piques the curiosity of many, bad clichés are revived<br />
</em></strong></span><br />
<a href="http://4.bp.blogspot.com/_z2d4IxltHJI/TB_htk-4DmI/AAAAAAAADj8/HyKLoKmy4Tg/s1600/afghan-mineral-map_medium.jpg"><img id="BLOGGER_PHOTO_ID_5485351044298313314" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 320px; CURSOR: hand; HEIGHT: 234px" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/TB_htk-4DmI/AAAAAAAADj8/HyKLoKmy4Tg/s320/afghan-mineral-map_medium.jpg" border="0" /></a>YOU JUST can't keep a good hackneyed metaphor down! One of the bees in my bonnet is the lazy overuse of the phrase "<strong><a href="http://www.icis.com/Articles/Article.aspx?liArticleID=9142940&amp;PrinterFriendly=true">the Saudi Arabia of <em>whatever</em></a></strong>" to indicate a location's untapped wealth or precious resources.</p>

<p>Those resources can be solar - in July 2008, US Senator Harry Reid (Democrat, Nevada) called Nevada "the Saudi Arabia of solar energy;" or wind - before he soured on the topic, oil magnate T. Boone Pickens would say that "the US is the Saudi Arabia of wind power;" or lithium: Whenever the Bolivian government sponsors a press junket for journalists, a few hacks routinely come back and file stories using the phrase "<strong><a href="http://www.icis.com/Articles/Article.aspx?liArticleID=9258538&amp;PrinterFriendly=true">Bolivia is the Saudi Arabia of lithium</a></strong>" - although that title rightfully belongs to Chile, if you want to split hairs about it.</p>

<p>Now the US Army has called Afghanistan "the Saudi Arabia of lithium."</p>

<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/TB_iFGkzrLI/AAAAAAAADkM/jwUYBZB5opg/s1600/Pyrite_small.jpg"><img id="BLOGGER_PHOTO_ID_5485351448452770994" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 134px" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/TB_iFGkzrLI/AAAAAAAADkM/jwUYBZB5opg/s200/Pyrite_small.jpg" border="0" /></a>Last week, the Pentagon officially announced that roughly $1 trillion (€810bn) of as-yet untapped mineral resources have been discovered in the war-torn nation. "There is stunning potential here," said <strong><a href="http://gawker.com/5564073/david-petraeus-faints-during-senate-hearing">General David Petraeus</a></strong>, commander of the US Central Command, in a press conference.</p>

<p><strong><a href="http://www.nytimes.com/2010/06/14/world/asia/14minerals.html">According to <em>The New York Times</em></a></strong>, the deposits include "huge veins" of <strong><a href="http://www.wired.com/dangerroom/2010/06/no-the-military-didnt-just-discover-an-afghan-mineral-motherlode">iron, copper, cobalt, gold, lithium and others</a></strong>. All in a country that has the <strong><a href="http://blog.foreignpolicy.com/posts/2010/06/14/say_what_afghanistan_has_1_trillion_in_untapped_mineral_resources">lowest cement production in the world</a></strong>.</p>

<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/TB_iRG9jqJI/AAAAAAAADkU/Vo3GeiaQj6E/s1600/topaz.gif"><img id="BLOGGER_PHOTO_ID_5485351654715009170" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 181px" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/TB_iRG9jqJI/AAAAAAAADkU/Vo3GeiaQj6E/s200/topaz.gif" border="0" /></a>"This will become the backbone of the Afghan economy," added Jamil Jumriamy, representative of the ministry of mines, at the conference.</p>

<p>While it will take time to see whether these resources <strong><a href="http://www.theatlantic.com/special-report/ideas/archive/2010/06/provocation-of-the-day-we-should-run-from-afghanistans-mineral-wealth/58096">cure or cause more problems</a></strong>, there is no reason for the US military to keep alive lame clichés.</p>

<p>The metaphor "the Saudi Arabia of <em>fill-in-the-blank</em>" needs to be retired, and in its place a more mythological locale needs to be used. Some might be tempted to use "Asgard," or "Atlantis," but I lean towards "<strong><a href="http://en.wikipedia.org/wiki/El_Dorado">El Dorado</a></strong>," South America's legendary lost city of gold - as in "Afghanistan is the El Dorado of lithium."</p>

<p>While El Dorado's connotations might not be the best - it was never found after all - it certainly has less active socio-political turmoil associated with it.<br />
<a href="http://3.bp.blogspot.com/_z2d4IxltHJI/TB_h5TgQSCI/AAAAAAAADkE/miyj_7cDPio/s1600/topaz_001.jpg"><img id="BLOGGER_PHOTO_ID_5485351245764904994" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 290px; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/TB_h5TgQSCI/AAAAAAAADkE/miyj_7cDPio/s400/topaz_001.jpg" border="0" /></a><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Quit bugging me </title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/06/quit-bugging-me.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.162849</id>

    <published>2010-06-11T19:26:01Z</published>
    <updated>2010-06-11T19:53:19Z</updated>

    <summary> Nobody&apos;s calling them locusts, okay? They are just grasshoppers--hungry, hungry grasshoppers The US Department of Agriculture&apos;s Animal and Plant Health Inspection Service (APHIS) issued a bulletin in early June warning the Mid- and Southwest States that large grasshopper outbreaks...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
        <category term="&quot;Science&quot;" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="grasshoppers" label="grasshoppers" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="insects" label="insects" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://4.bp.blogspot.com/_z2d4IxltHJI/TBKTu5SYvAI/AAAAAAAADhk/qCj-dvo_PfI/s1600/grasshopper-style.jpg"><img id="BLOGGER_PHOTO_ID_5481606130324519938" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/TBKTu5SYvAI/AAAAAAAADhk/qCj-dvo_PfI/s400/grasshopper-style.jpg" border="0" /></a><br />
<strong><em><span style="font-family:verdana;font-size:130%;">Nobody's calling them locusts, okay? They are just grasshoppers--hungry, hungry grasshoppers</span><br />
</em></strong></p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/TBKRmwTGgUI/AAAAAAAADg8/g24fofrM1F0/s1600/beginning-of-the-end_small.jpg"><img id="BLOGGER_PHOTO_ID_5481603791449391426" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 120px" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/TBKRmwTGgUI/AAAAAAAADg8/g24fofrM1F0/s200/beginning-of-the-end_small.jpg" border="0" /></a>The US Department of Agriculture's <strong><a href="http://www.aphis.usda.gov/">Animal and Plant Health Inspection Service</a></strong> (APHIS) issued a <strong><a href="http://www.aphis.usda.gov/newsroom/hot_issues/grasshopper/index.shtml">bulletin in early June</a></strong> warning the Mid- and Southwest States that large grasshopper outbreaks are expected this spring and summer.</p>

<p>"These estimates are based on the unusually high population of adult grasshoppers in these States at the end of the summer of 2009, indicating that a large number of eggs may have been laid," says APHIS in a release.</p>

<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/TBKSIdA_TMI/AAAAAAAADhE/i_lJnn17SSg/s1600/giantlocustbi2_small.jpg"><img id="BLOGGER_PHOTO_ID_5481604370388700354" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 121px" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/TBKSIdA_TMI/AAAAAAAADhE/i_lJnn17SSg/s200/giantlocustbi2_small.jpg" border="0" /></a>Since America's native locust, <strong><a href="http://www.sciencecases.org/locusts/locusts.asp">the Rocky Mountain locust</a></strong>, has long gone extinct, this cannot be properly called a locust infestation - thankfully avoiding the theological baggage an Old Testament-style "<strong><a href="http://dvdlateshow.blogspot.com/2010/05/beginning-of-end.html">plague of locusts</a></strong>" brings with it - but the effects could be about the same:<br />
Grasshopper eat about half their bodyweight per day, and if foliage is unavailable, the grasshoppers will eat wood and paint.</p>

<p><a href="http://4.bp.blogspot.com/_z2d4IxltHJI/TBKScFb7wMI/AAAAAAAADhM/2l5JGEHqN7k/s1600/PDVD_056_large.jpg"><img id="BLOGGER_PHOTO_ID_5481604707656646850" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 320px; CURSOR: hand; HEIGHT: 214px" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/TBKScFb7wMI/AAAAAAAADhM/2l5JGEHqN7k/s320/PDVD_056_large.jpg" border="0" /></a>According to APHIS, grasshopper outbreaks can destroy 80% of the forage in areas as large as 2,000 square miles.</p>

<p>Last summer, <strong><a href="http://online.wsj.com/article/SB20001424052702304434404575150060526201230.html"><em>The Wall Street Journal</em> reports</a></strong>, one Wyoming rancher had everything on his 10,000 acres - including his wife's lilac bushes - devoured by a horde of the critters. Without grass, the rancher had to sell his cattle earlier and lighter, and the resulting total profit loss tallied about $30,000 (€25,182).</p>

<p>It is uncertain yet whether this pertains to the grasshoppers' swarming in America, but researchers at UK's <strong><a href="http://io9.com/5547492/why-swarming-locusts-grow-giant-brains">University of Cambridge have discovered</a></strong> that when the desert locusts of Africa swarm, even though the bugs' bodies shrink somewhat, their brains grow by 30%, especially the areas for learning and information processing.</p>

<p><a href="http://3.bp.blogspot.com/_z2d4IxltHJI/TBKTZ35nNFI/AAAAAAAADhc/hwW9ltFc0yg/s1600/beginning-of-the-end-02_small.jpg"><img id="BLOGGER_PHOTO_ID_5481605769174922322" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 121px" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/TBKTZ35nNFI/AAAAAAAADhc/hwW9ltFc0yg/s200/beginning-of-the-end-02_small.jpg" border="0" /></a>Cambridge's scientists say this happens to prevent cannibalism - their bigger brains enable the locusts to identify between friend and food during the high-density mayhem of the swarm - unlike, say, <strong><a href="http://bansharkfinning.files.wordpress.com/2009/04/shark-feeding.jpg">sharks during a feeding frenzy</a></strong> who become so crazed, they attack and eat each other.</p>

<p>Grasshopper swarms like the current one APHIS is warning about are cyclical, building to a peak, then quiet for two or three years after.</p>

<p>Perhaps some <a href="http://www.ferdyonfilms.com/?p=377"><strong>insect neurologist</strong> </a>will be able to find a way to convince grasshoppers that they themselves are tasty and delicious next time they plan to take the plains.</p>

<p><a href="http://3.bp.blogspot.com/_z2d4IxltHJI/TBKSxQotzLI/AAAAAAAADhU/ardGJmjbhWE/s1600/G_hopper_big.jpg"><img id="BLOGGER_PHOTO_ID_5481605071440301234" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 287px; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/TBKSxQotzLI/AAAAAAAADhU/ardGJmjbhWE/s400/G_hopper_big.jpg" border="0" /></a><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Thinking naturally</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/06/thinking-naturally.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.161774</id>

    <published>2010-06-07T18:45:44Z</published>
    <updated>2010-06-07T19:07:13Z</updated>

    <summary> A philosopher puts into words what the industry has known for a while, and maybe others will listen NOT THAT BP&apos;s pathetic bumbling helps the situation any, but when the petrochemical industry refers to hard-line ecologists as ideologists -...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
    <category term="business" label="business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="nature" label="nature" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="philosophy" label="philosophy" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/TA1B1hiAJFI/AAAAAAAADfE/U_ieA7807eo/s1600/s_zizek_large.jpg"><img id="BLOGGER_PHOTO_ID_5480108709369619538" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 259px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/TA1B1hiAJFI/AAAAAAAADfE/U_ieA7807eo/s400/s_zizek_large.jpg" border="0" /></a><br />
<span style="font-family:verdana;font-size:130%;"><strong><em>A philosopher puts into words what the industry has known for a while, and maybe others will listen</em></strong><br />
</span><br />
NOT THAT <strong><a href="http://www.nytimes.com/2010/06/07/us/07spill.html">BP's pathetic bumbling</a></strong> helps <strong><a href="http://www.inthenews.co.uk/news/business/bp-oil-spill-update-white-house-launches-criminal-investigation-$21378940.htm">the situation any</a></strong>, but when the petrochemical industry refers to hard-line ecologists as ideologists - people who act as if their beliefs were an orthodox religion - the general public usually scoffs, preferring to believe that the protectors of nature would have nothing other than the noblest of intentions.</p>

<p>Recently, though, I discovered that leftist philosopher and cultural critic <strong><a href="http://en.wikipedia.org/wiki/Slavoj_%C5%BDi%C5%BEek">Slavoj Žižek</a></strong> has, in various forums, called ecology the "<strong><a href="http://kasamaproject.org/2008/12/28/zizek-ecology-as-a-new-opium-for-the-masse/">new opium for the masses</a></strong>." He says, "<strong><a href="http://www.villagevoice.com/2009-02-25/film/examined-life-according-to-slavoj-142-i-158-ek-and-crew/">Ideology addresses real problems</a></strong>, but mystifies them."</p>

<p>At a lecture in Greece, Žižek noted, "The underlying message of this predominant ecological ideology is... <strong><a href="http://harvardpress.typepad.com/hup_publicity/2007/11/zizek-on-ecolog.html">any change can only be a change for the worse</a></strong>."</p>

<p>The philosopher argues against the notion that nature would be a perfect, healthy system if it were not for humans' disrupting influence.</p>

<p>This idea of nature as some pristine ideal will keep us from dealing with the problems at hand. "What is wrong I think is the... principal position... that there is something like 'nature,' which we humans... disturbed," he says.</p>

<p>At another point, <strong><a href="http://www.sciy.org/2010/01/11/zizek-on-garbage-and-ecology/">Žižek expands on his themes</a></strong>: "While one cannot be sure what the ultimate result of humanity's interventions into the geo-sphere will be, one thing is sure: if humanity were to stop abruptly its immense industrial activity and let nature on Earth take its balanced course, the result would have been a total breakdown, an imaginable catastrophe."</p>

<p>He notes, " 'Nature' on Earth is already to such an extent 'adapted' to human interventions; the human 'pollutions' are already to such an extent included into the shaky and fragile balance of the 'natural' reproduction on Earth, that its cessation would cause a catastrophic imbalance."</p>

<p>Because he is a philosopher and not an engineer or technician, Žižek can only offer a philosophical answer: "Indeed, what we need is ecology without nature: the ultimate obstacle to protecting nature is the very notion of nature we rely on."<br />
Žižek may not have an answer - but so far, neither does anyone else - but perhaps a new way of looking at things is a step in the right direction.</p>

<p>Or at least a fun way to pass the time.<br />
<a href="http://4.bp.blogspot.com/_z2d4IxltHJI/TA1CW-RhbJI/AAAAAAAADfM/PQkzkNdYSVY/s1600/nature6.jpg"><img id="BLOGGER_PHOTO_ID_5480109284020808850" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 300px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/TA1CW-RhbJI/AAAAAAAADfM/PQkzkNdYSVY/s400/nature6.jpg" border="0" /></a><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>What a mess</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/05/what-a-mess.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.159386</id>

    <published>2010-05-28T17:36:26Z</published>
    <updated>2010-05-28T18:02:11Z</updated>

    <summary> BP&apos;s legacy will be a black ring around the Gulf of Mexico and a black eye for the petchem industry RED ALERT! There is a new conspiracy theory on the whacko circuit: This one blames North Korea for the...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
    <category term="distortion" label="distortion" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="industry" label="industry" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ocean" label="ocean" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="oil" label="oil" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/TAAEnZt9WSI/AAAAAAAADe8/4jUkmH79fes/s1600/alg_louisiana_oil-spill.jpg"><img id="BLOGGER_PHOTO_ID_5476382221847583010" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 260px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/TAAEnZt9WSI/AAAAAAAADe8/4jUkmH79fes/s400/alg_louisiana_oil-spill.jpg" border="0" /></a><br />
<span style="font-family:verdana;font-size:130%;"><strong><em>BP's legacy will be a black ring around the Gulf of Mexico and a black eye for the petchem industry<br />
</em></strong></span><br />
<a href="http://1.bp.blogspot.com/_z2d4IxltHJI/TAAD8FVapdI/AAAAAAAADek/39plQ8uc70s/s1600/nkorea_poster1.jpg"><img id="BLOGGER_PHOTO_ID_5476381477641561554" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 320px; CURSOR: hand; HEIGHT: 226px" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/TAAD8FVapdI/AAAAAAAADek/39plQ8uc70s/s320/nkorea_poster1.jpg" border="0" /></a><span style="color:#ff0000;">RED ALERT!</span> There is a <strong><a href="http://naturalplane.blogspot.com/2010/05/eutimes-us-orders-blackout-over-north.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+PhantomsAndMonstersAPersonalJourney+%28Phantoms+and+Monsters%29">new conspiracy theory on the whacko circuit</a></strong>: This one blames North Korea for the <strong><a href="http://jotman.blogspot.com/2010/05/timeline-of-gulf-of-mexico-oil-spill.html">destruction at BP's Deepwater Horizon rig</a></strong>.</p>

<p>This theory claims that a North Korean freighter, en route to Venezuela from Havana, went about 130 miles off its official course into the Gulf of Mexico, where it launched a submarine commando squad whose mission, it seems was accomplished.</p>

<p>The theorists continue - and I will admit that they lose me here - that the North Koreans did this so President Obama has to use a tactical nuclear weapon to seal the leaking hole in the ocean.</p>

<p>After reading this absurdity, I asked myself, "Is BP <em>paying</em> somebody to plant this story?"</p>

<p><a href="http://3.bp.blogspot.com/_z2d4IxltHJI/TAAEOJ6MTWI/AAAAAAAADes/69_hqzgI4vQ/s1600/ca16ede66beed8fc_small.jpg"><img id="BLOGGER_PHOTO_ID_5476381788107197794" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 133px" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/TAAEOJ6MTWI/AAAAAAAADes/69_hqzgI4vQ/s200/ca16ede66beed8fc_small.jpg" border="0" /></a>Because <a href="http://ihatebp.com/"><strong>people hate BP</strong> </a>now.<br />
<strong><a href="http://www.facebook.com/pages/i-hate-BP/176602081330#!/pages/I-HATE-BP/122677151077101?ref=search&amp;sid=P7TJB1rcTbvnRtiHfcnciw.3101901618..1">Really</a></strong>.<br />
I mean <strong><a href="http://www.facebook.com/pages/Boycott-BP/119101198107726?v=wall#!/pages/Boycott-BP/119101198107726">they really</a></strong>, really, <strong><a href="http://gothamist.com/2010/05/27/protesters_plan_to_occupy_bp_statio.php">really hate them</a></strong>. At a dinner party this weekend, conversation was hijacked by the topic of the Gulf disaster, and the least incendiary comment was something to the effect that BP execs should be threatened with violence until they clean all the Gulf's beaches - with toothbrushes.</p>

<p>As of this writing, that monstrous busted well has been pumping out, <strong><a href="http://www.icis.com/Articles/2010/05/23/9361821/bp-siphoning-of-gulf-oil-spill-drops-to-1360-bblday.html">depending on whom you're listening to</a></strong>, between 5,000-50,000 barrels/day of gnarly and awful hydrocarbonic material.</p>

<p><em>The <strong><a href="http://topics.nytimes.com/top/reference/timestopics/subjects/o/oil_spills/gulf_of_mexico_2010/index.html">New York Times</a></strong></em><strong><a href="http://topics.nytimes.com/top/reference/timestopics/subjects/o/oil_spills/gulf_of_mexico_2010/index.html"> writes</a></strong>, "On May 23, Gov. Bobby Jindal of Louisiana said that 65 miles of his state's coastline had been 'oiled.' Local officials in Jefferson Parish reported that the slick was moving past the shore into environmentally sensitive wetlands."</p>

<p>At dinner, I was the only representative of the petrochemical industry and it was demanded of me to provide an answer.</p>

<p>BP might be able to <strong><a href="http://www.syracuse.com/news/index.ssf/2010/05/massive_oil_spill_doesnt_seem.html">control media access</a></strong> to the afflicted areas now, but <strong><a href="http://motherjones.com/environment/2010/05/oil-spill-bp-grand-isle-beach">anti-business news organizations are already noticing</a></strong> the oil company's heavy-handed tactics - like ordering deputies to deny access to certain areas - and with a disaster this big? Soon enough the nightmare stories will emerge, and then the entire petrochemical industry will be on the firing line.</p>

<p>Dozens of years of hard work and trust-building will be thrown out, and once again, in the public eye, the industry will be <strong><em><span style="color:#ff0000;">The Villain</span></em></strong>.</p>

<p>The <strong><a href="http://online.wsj.com/article/SB10001424052748703559004575256840980301622.html?mod=WSJ_hpp_MIDDLETopStories">industry ought to take BP out back</a></strong> and give it a good, biker gang-style stomping.<br />
<a href="http://4.bp.blogspot.com/_z2d4IxltHJI/TAAEdBWdxMI/AAAAAAAADe0/CTB2ueRSgXw/s1600/energy-oil-rig-spill-continues-burn_19587_600x450.jpg"><img id="BLOGGER_PHOTO_ID_5476382043507901634" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 311px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/TAAEdBWdxMI/AAAAAAAADe0/CTB2ueRSgXw/s400/energy-oil-rig-spill-continues-burn_19587_600x450.jpg" border="0" /></a><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Pleasant surprise</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/05/pleasant-surprise.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.158110</id>

    <published>2010-05-24T17:58:02Z</published>
    <updated>2010-05-25T14:30:31Z</updated>

    <summary> A recent trip to Eastman&apos;s new facility yielded insights beyond a new product release USUALLY THE Law of Unintended Consequences is not our friend, and the best way to deal with it has been to shrug your shoulders and...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
    <category term="business" label="business" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="eastmanchemical" label="Eastman Chemical" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://3.bp.blogspot.com/_z2d4IxltHJI/S_rEcCWG3rI/AAAAAAAADeU/081fut_B6Cc/s1600/stuff.jpg"><img id="BLOGGER_PHOTO_ID_5474904282967236274" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 286px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/S_rEcCWG3rI/AAAAAAAADeU/081fut_B6Cc/s400/stuff.jpg" border="0" /></a></p>

<p><span style="font-family:verdana;font-size:130%;"><strong><em>A recent trip to Eastman's new facility yielded insights beyond a new product release</em></strong><br />
</span></p>

<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/S_rCnPT8wyI/AAAAAAAADeE/TnGEZX7ZV9M/s1600/EastmanPlant_1.jpg"><img id="BLOGGER_PHOTO_ID_5474902276403151650" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 214px" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/S_rCnPT8wyI/AAAAAAAADeE/TnGEZX7ZV9M/s320/EastmanPlant_1.jpg" border="0" /></a>USUALLY THE <a href="http://en.wikipedia.org/wiki/Law_of_Unintended_Consequences"><strong>Law of Unintended Consequences</strong> </a>is not our friend, and the best way to deal with it has been to shrug your shoulders and try and make lemonade from the lemons life has given you.</p>

<p>But what happens when life gives you lemonade? It is a situation <a href="http://www.eastman.com/Pages/Home.aspx"><strong>Eastman Chemical</strong> </a>seems to have found itself in.</p>

<p>On May 13, the company <a href="http://www.icis.com/Articles/2010/05/13/9359408/Eastman-opens-polycarbonate-replacement-plant-in-Tennessee.html"><strong>officially cut the ribbon</strong> </a>on its new <a href="http://www.innovationlab.eastman.com/InnovationLab/Tritan/index.html"><strong><em>Tritan</em> copolyester</strong> </a>facility in Kingsport, Tennessee.</p>

<p><a href="http://4.bp.blogspot.com/_z2d4IxltHJI/S_rCz3M0DxI/AAAAAAAADeM/uUSed0-MKO0/s1600/MakingPolymer_2.jpg"><img id="BLOGGER_PHOTO_ID_5474902493269069586" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 134px" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/S_rCz3M0DxI/AAAAAAAADeM/uUSed0-MKO0/s200/MakingPolymer_2.jpg" border="0" /></a>Originally developed in the late-1950s as a polyethylene terephthalate (PET) fiber modifier, <em>Tritan</em> - unnamed at the time - was shelved until 2003, when Eastman chemists were looking for a resin that could withstand higher temperatures in both the manufacturing process and later as a finished molded product: "Polymers that can deal with boiling water," explained Mark Costa, Eastman's executive vice president of specialty plastics, at the opening of the new 60,000 tonnes/year facility.</p>

<p>Running 24-seven, the plant is currently utilizing more than half of its capacity, but the company expects it to be running at full capacity by 2011, with, if demand remains strong, more capacity coming on afterwards. Construction took place from December 2008 to August 2009, and production of <em>Tritan</em> started in December 2009.<br />
<a href="http://3.bp.blogspot.com/_z2d4IxltHJI/S_rCXn3csWI/AAAAAAAADd8/TnYLRu2fjC4/s1600/MakingPolymer_3.jpg"><img id="BLOGGER_PHOTO_ID_5474902008116588898" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 267px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/S_rCXn3csWI/AAAAAAAADd8/TnYLRu2fjC4/s400/MakingPolymer_3.jpg" border="0" /></a></p>

<p><span style="font-family:verdana;font-size:130%;"><strong>THE PUBLIC SPEAKS</strong></span><br />
<a href="http://3.bp.blogspot.com/_z2d4IxltHJI/S_rB42FvuPI/AAAAAAAADd0/MsQqu12t2wE/s1600/blender.jpg"><img id="BLOGGER_PHOTO_ID_5474901479358707954" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 134px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/S_rB42FvuPI/AAAAAAAADd0/MsQqu12t2wE/s200/blender.jpg" border="0" /></a>From 2003, when the original formula was dusted off, until its <strong><a href="http://www.k-online.de/">launch at the 2007 K-show</a></strong>, <em>Tritan</em> was considered a drop-in higher heat resistant replacement for most polycarbonate applications, especially for housewares and appliances.</p>

<p>But during that time, <strong><a href="http://www.icis.com/Articles/2010/05/20/9361347/european-phenol-and-bpa-markets-tighten-further-market-sources.html">public sentiment against bisphenol-A</a></strong> (BPA) had grown very strong.</p>

<p>Here's where the Law of Unintended Consequences comes in: <em>Tritan</em> has always been free of BPA.</p>

<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/S_rBp4XVweI/AAAAAAAADds/0r3vqk0Z5D0/s1600/100314_Michael+Graves_300DPI.jpg"><img id="BLOGGER_PHOTO_ID_5474901222271336930" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 169px" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/S_rBp4XVweI/AAAAAAAADds/0r3vqk0Z5D0/s200/100314_Michael+Graves_300DPI.jpg" border="0" /></a>The company had not set out to make a BPA-free polymer, but it has one now, and consumers want it.</p>

<p>Whether warranted or not, the anti-BPA concerns have been a strong driver, Eastman executives concede.</p>

<p>"Any other polymer would take five to 10 years" to reach where Tritan has gotten "in the last two years," noted Costa. "Our <em>Tritan</em> business has quadrupled in the past 12 months."<br />
<a href="http://1.bp.blogspot.com/_z2d4IxltHJI/S_rBY8LNLSI/AAAAAAAADdk/6az10iOkKVA/s1600/EastmanPlant_2.jpg"><img id="BLOGGER_PHOTO_ID_5474900931236408610" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 284px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/S_rBY8LNLSI/AAAAAAAADdk/6az10iOkKVA/s400/EastmanPlant_2.jpg" border="0" /></a></p>

<p><br />
Photos courtesy of Eastman Chemical</p>]]>
        
    </content>
</entry>

<entry>
    <title>Old school chemistry</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/05/old-school-chemistry.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.153289</id>

    <published>2010-05-07T20:50:38Z</published>
    <updated>2010-05-07T21:10:12Z</updated>

    <summary> An old, out-of-print book could introduce chemistry to a new generation - and it is available online HAVING TROUBLE getting your kids interested in science, specifically chemistry? Tell them it&apos;s bad for them, and the government has banned it!...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
        <category term="&quot;Science&quot;" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="chemistry" label="chemistry" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="children" label="children" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S-SBOYFqXYI/AAAAAAAADdc/bv7se-loOzI/s1600/BookCover.jpg"><img id="BLOGGER_PHOTO_ID_5468637931518975362" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 292px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S-SBOYFqXYI/AAAAAAAADdc/bv7se-loOzI/s400/BookCover.jpg" border="0" /></a><br />
<span style="font-family:verdana;font-size:130%;"><strong><em>An old, out-of-print book could introduce chemistry to a new generation - and it is available online</em></strong></span></p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S-SAROZz4qI/AAAAAAAADc0/ZjFaMtxmT6Q/s1600/Hobby_medium.jpg"><img id="BLOGGER_PHOTO_ID_5468636880947110562" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 292px; CURSOR: hand; HEIGHT: 264px" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S-SAROZz4qI/AAAAAAAADc0/ZjFaMtxmT6Q/s320/Hobby_medium.jpg" border="0" /></a>HAVING TROUBLE <strong><a href="http://www.icis.com/Articles/2008/05/12/9122455/Endpoint-Defanged-chemistry-sets-hurt-the-US.html">getting your kids interested in science</a></strong>, specifically chemistry? Tell them it's bad for them, and the government has banned it!</p>

<p>Okay, <em><strong><a href="http://en.wikipedia.org/wiki/The_Golden_Book_of_Chemistry_Experiments">The Golden Book of Chemistry Experiments</a></strong></em> (<em>GBCE</em>), written by Robert Brent, with excellent illustrations by Harry Lazarus, is not really banned: Original published by <strong><a href="http://en.wikipedia.org/wiki/Western_Publishing#Children.27s_science_books">Golden Press</a></strong> in 1960, the book's copyright was not renewed since its last printing in 1971 - the edition I used to own - and is now sadly out of print.</p>

<p>Not that any publisher would touch this book these days: With more than 200 experiments to choose from, the <em>GBCE</em> expects junior chemists to be able to work around flame, be capable enough to carefully break glass pipettes, and maybe even make their own hydrogen or chlorine gas.</p>

<p>Of course <em>GBCE</em> warns, "Be careful not to breathe fumes!"</p>

<p><a href="http://3.bp.blogspot.com/_z2d4IxltHJI/S-SAakDeKoI/AAAAAAAADc8/1-_Cwb0fE7k/s1600/image%2520from%2520golden%2520book%2520of%2520chemistry%2520experiments%2520page%252028.jpg"><img id="BLOGGER_PHOTO_ID_5468637041377815170" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 219px; TEXT-ALIGN: center" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/S-SAakDeKoI/AAAAAAAADc8/1-_Cwb0fE7k/s400/image%2520from%2520golden%2520book%2520of%2520chemistry%2520experiments%2520page%252028.jpg" border="0" /></a><br />
<a href="http://3.bp.blogspot.com/_z2d4IxltHJI/S-SAi7z18lI/AAAAAAAADdE/A3xHeTLfrCU/s1600/Benzene_monkeys2308_medium.png"><img id="BLOGGER_PHOTO_ID_5468637185193669202" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 232px; CURSOR: hand; HEIGHT: 320px" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/S-SAi7z18lI/AAAAAAAADdE/A3xHeTLfrCU/s320/Benzene_monkeys2308_medium.png" border="0" /></a>Absolutely none of this would pass any of the super-sensitive child safety regulations on the books these days.</p>

<p>But you can still get a copy of this fabulous primer via the website <strong><a href="http://www.about.com/">About.com</a></strong>. The <strong><a href="http://chemistry.about.com/b/2008/08/05/banned-book-the-golden-book-of-chemistry-experiments.htm">site's chemistry editor</a></strong>, Anne Marie Helmenstine, <strong><a href="http://chemistry.about.com/library/goldenchem.pdf">has provided a link to a free pdf of the <em>GBCE</em></a></strong>.</p>

<p>"For the aspiring chemist who can adhere to the safety precautions, this remains one of the best do-it-yourself chemistry books around," she writes.</p>

<p>One commenter at About.com, Jerry Svoboda, writes, "I learned to think for myself, how to get things done."</p>

<p><strong><a href="http://www.chrisbrunner.com/2006/09/21/banned-the-golden-book-of-chemistry-experiments">Blogger Chris Brunner</a></strong> goes farther, noting, "This book is... the bible for any young chemist-in-training."</p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S-SAz8CIPAI/AAAAAAAADdM/C34lyUY_DXk/s1600/Chlorine_friend_foe.jpg"><img id="BLOGGER_PHOTO_ID_5468637477311364098" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 150px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S-SAz8CIPAI/AAAAAAAADdM/C34lyUY_DXk/s200/Chlorine_friend_foe.jpg" border="0" /></a>"Comparable chemistry books sold today are designed for parents as much as for kids, offering the wan pleasures of experiments that require no glass pieces and no open flames and use only environmentally safe materials," laments <strong><a href="http://harpers.org/subjects/KenSilverstein">Ken Silverstein</a></strong>, author of the non-fiction book <em><strong><a href="http://www.amazon.com/Radioactive-Boy-Scout-Backyard-Nuclear/dp/037550351X">The Radioactive Boy Scout</a></strong></em>, about a boy inspired by the GBCE to build his own nuclear reactor.</p>

<p>"<em>The Golden Book</em>, by contrast, promised to open the doors to a brave new world. It was the era of JFK and the New Frontier, of satellite launches and the race to the moon. The sky truly was the limit," notes <strong><a href="http://www.fictionwise.com/ebooks/b20627/The-Radioactive-Boy-Scout/Ken-Silverstein/?si=0">Silverstein</a></strong>.</p>

<p><a href="http://4.bp.blogspot.com/_z2d4IxltHJI/S-SBEpTnvQI/AAAAAAAADdU/62GWrYm8d8g/s1600/Chemists_medium.jpg"><img id="BLOGGER_PHOTO_ID_5468637764342234370" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 224px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/S-SBEpTnvQI/AAAAAAAADdU/62GWrYm8d8g/s400/Chemists_medium.jpg" border="0" /></a><br />
"Chemistry is one of the most important of all sciences for human welfare," the <em>GBCE</em> emphasizes in its introduction. "Chemistry means the difference between poverty and starvation and the abundant life."</p>

<p>And gosh, who wants kids to know about that?</p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S-SAEM3XvzI/AAAAAAAADcs/PaswEGHsBvc/s1600/Chmstry.jpg"><img id="BLOGGER_PHOTO_ID_5468636657195925298" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 294px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S-SAEM3XvzI/AAAAAAAADcs/PaswEGHsBvc/s400/Chmstry.jpg" border="0" /></a></p>

<p><strong></strong><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Many green things</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/05/many-green-things.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.152071</id>

    <published>2010-05-03T18:12:31Z</published>
    <updated>2010-05-03T18:36:26Z</updated>

    <summary> Earth Day just had its 40th birthday, and it&apos;s put on some weight - and picked up some baggage, too THE REACTION was probably not what the organizers expected: A serious level of cynicism towards the 40th anniversary of...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
    <category term="earthday" label="Earth Day" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/S98XDKOzVAI/AAAAAAAADcg/fdsPiMBbXE0/s1600/Earth_Orbit.jpg"><img id="BLOGGER_PHOTO_ID_5467113815704556546" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 394px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/S98XDKOzVAI/AAAAAAAADcg/fdsPiMBbXE0/s400/Earth_Orbit.jpg" border="0" /></a><br />
<span style="font-family:verdana;font-size:130%;"><strong><em>Earth Day just had its 40th birthday, and it's put on some weight - and picked up some baggage, too</em></strong></span></p>

<p>THE REACTION was probably not what the organizers expected: A serious level of cynicism towards the 40th anniversary of Earth Day, especially with its multitude of corporate sponsors. <a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/04/21/AR2010042104871.html"><strong><em>The Washington Post</em> said</strong> </a>the event was suffering a "midlife crisis," and <strong><a href="http://www.nytimes.com/2010/04/22/business/energy-environment/22earth.html"><em>The New York Times</em> accused</a></strong> high-end toy store FAO Schwarz of "taking advantage of Earth Day to showcase Peat the Penguin."</p>

<p>There was also a level of righteous indignation from some. In response to why she was not "celebrating" Earth Day, <strong><a href="http://www.thetravelingcircus.com/2010/04/green-meanie.html">blogger Christie Ritz King wrote</a></strong>, "Why, because we are Earth conscious every day."</p>

<p>Green means money, that's for certain. So much so now <a href="http://online.wsj.com/article/SB10001424052702304506904575180210758367310.html"><strong>that lawsuits are being filed</strong> </a>against companies that have been charging top dollar for products that are "green" in name only.</p>

<p>But since <strong><a href="http://en.wikipedia.org/wiki/Earth_Day#The_first_Earth_Day">the first Earth Day</a></strong>, held on April 22, 1970, much excellent work has been done to clean up - and keep clean - the environment.<br />
Are people taking things for granted? Perhaps to a certain extent, but regulations - and even stronger nowadays, public shame - are certain to keep us all in line.</p>

<p><span style="font-family:verdana;"><strong>GODZILLA IS GREEN</strong></span><br />
<a href="http://1.bp.blogspot.com/_z2d4IxltHJI/S98WqIc3jNI/AAAAAAAADcQ/6NPHjQZf4x0/s1600/gila.bmp"><img id="BLOGGER_PHOTO_ID_5467113385729952978" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 246px" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/S98WqIc3jNI/AAAAAAAADcQ/6NPHjQZf4x0/s320/gila.bmp" border="0" /></a>The exploitation of public eco-consciousness has been always with us.<br />
The best example of this, in my opinion, is the movie <strong><em><a href="http://www.postmodernjoan.com/wp02/?p=4736">Godzilla vs. the Smog Monster</a></em></strong>, where the mighty atomic lizard battles a living embodiment of pollution in an epic battle that could be best described as psychedelic.<br />
The film's theme song, <strong><a href="http://www.youtube.com/watch?v=YxpHAlsIGOE">the bubblegum pop "Save the Earth</a></strong>," is impossible to get out of your head.</p>

<p>The movie, however, politely ignores the fact that the 200 tonnes Smog Monster, called <a href="http://www.tohokingdom.com/kaiju/hedorah_showa.htm"><strong>Hedorah</strong> </a>in Japan, is, by the end of the flick, now a <em>dead</em> 200 tonnes mountain of toxic sludge. So we got rid of one problem, but still have another.<br />
Perhaps it's a metaphor...</p>

<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/S98WOXIyb2I/AAAAAAAADcI/Abk33JTNBL0/s1600/earthdayflag2.jpg"><img id="BLOGGER_PHOTO_ID_5467112908635926370" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 261px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/S98WOXIyb2I/AAAAAAAADcI/Abk33JTNBL0/s400/earthdayflag2.jpg" border="0" /></a><br />
Another fun fact that's sci-fi and Earth Day related: <strong><a href="http://www.j-giampietro.com/blog/2010/the-birth-and-branding-of-earth-day/">The original Earth Day flag</a></strong>, that mutated US flag with a yellow Theta on a field of green (see above), with green and white stripes, was <strong><a href="http://en.wikipedia.org/wiki/Ron_Cobb">designed by Ron Cobb</a></strong>, who went on to design sets and props for the genre films <em>Alien</em>, <em>Star Wars</em>, <em>Conan the Barbarian</em> and others.</p>

<p><strong><span style="font-family:verdana;">NATURAL &amp; DELICIOUS<br />
</span></strong>If Earth Day is about using our planet's resources responsibly, here's a memory that fits: It was either August 1972 or 1973, and we'd been visiting some of my parents' friends who lived on a farm in Upstate New York.</p>

<p>A mutual friend had struck a deer on his way up to the farm, and had called the police. When the friend asked what would happen to the deer carcass, the cop replied, "Do you know anyone who can dress a deer?"</p>

<p>And that's how I tasted venison as a child!<br />
<a href="http://1.bp.blogspot.com/_z2d4IxltHJI/S98W2sadT2I/AAAAAAAADcY/GOHrl-uqBAg/s1600/deer.jpg"><img id="BLOGGER_PHOTO_ID_5467113601541951330" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 390px; CURSOR: hand; HEIGHT: 399px; TEXT-ALIGN: center" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/S98W2sadT2I/AAAAAAAADcY/GOHrl-uqBAg/s400/deer.jpg" border="0" /></a><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Mars, or bust!</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/04/mars-or-bust.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.149767</id>

    <published>2010-04-23T19:17:08Z</published>
    <updated>2010-04-23T19:49:08Z</updated>

    <summary> Get with the program, gramps, the Moon is yesterday&apos;s news, Mars is where it&apos;s at now! NEXT STOP, MARS - that was the message President Obama gave during his April 15 speech at the Kennedy Space Center, in Titusville,...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
    <category term="mars" label="Mars" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="politics" label="politics" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="space" label="space" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://4.bp.blogspot.com/_z2d4IxltHJI/S9H4_N-owiI/AAAAAAAADVw/XeSjqtJ-WZ0/s1600/1953-Bonestell-marslandung-fictionmalerei.jpg"><img id="BLOGGER_PHOTO_ID_5463421587944948258" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 166px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/S9H4_N-owiI/AAAAAAAADVw/XeSjqtJ-WZ0/s400/1953-Bonestell-marslandung-fictionmalerei.jpg" border="0" /></a><br />
<strong><em><span style="font-family:verdana;font-size:130%;">Get with the program, gramps, the Moon is yesterday's news, Mars is where it's at now!</span><br />
</em></strong><br />
<a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S9H4G1FrB9I/AAAAAAAADVI/Xz9vJKkiXIU/s1600/chronique-mars_small.jpg"><img id="BLOGGER_PHOTO_ID_5463420619190896594" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 118px" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S9H4G1FrB9I/AAAAAAAADVI/Xz9vJKkiXIU/s200/chronique-mars_small.jpg" border="0" /></a>NEXT STOP, MARS - that was the message President Obama gave <a href="http://www.nytimes.com/2010/04/16/science/space/16nasa_text.html"><strong>during his April 15 speech</strong> </a>at the <strong><a href="http://www.csmonitor.com/USA/2010/0415/Obama-NASA-plan-Mars-shot-as-next-generation-s-Apollo-mission">Kennedy Space Center</a></strong>, in Titusville, Florida. The President also called for private enterprise to step up to the plate, saying, "We've got to do it in a smart way, and we can't just keep on doing the same old things that we've been doing and thinking that somehow is going to get us to where we want to go."</p>

<p>The President's Mars plan has its detractors, but it can be hard to tell whether the objections are due to genuine concerns over untested technologies, or are politically motivated.</p>

<p>"The President's new plan... [pins] our hopes for success on unproven, commercial companies," said one Senator after Obama's speech.<br />
<a href="http://4.bp.blogspot.com/_z2d4IxltHJI/S9H4Sg2--qI/AAAAAAAADVQ/FWV1MTSl50o/s1600/mars%2520excursion%2520module.jpg"><img id="BLOGGER_PHOTO_ID_5463420819919010466" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 241px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/S9H4Sg2--qI/AAAAAAAADVQ/FWV1MTSl50o/s400/mars%2520excursion%2520module.jpg" border="0" /></a><br />
<span style="font-family:verdana;font-size:130%;"><strong>Mars Needs Americans!</strong></span><br />
<a href="http://3.bp.blogspot.com/_z2d4IxltHJI/S9H4cgZNWqI/AAAAAAAADVY/6Y8OWqO99RQ/s1600/Mars_mission_3_small.jpg"><img id="BLOGGER_PHOTO_ID_5463420991592815266" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 200px; CURSOR: hand; HEIGHT: 158px" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/S9H4cgZNWqI/AAAAAAAADVY/6Y8OWqO99RQ/s200/Mars_mission_3_small.jpg" border="0" /></a>Early in the film <em><strong><a href="http://en.wikipedia.org/wiki/Fight_Club_(film)">Fight Club</a></strong></em>, the narrator, in a combination of <strong><a href="http://www.imdb.com/title/tt0137523/quotes?qt0479230">cynicism and prescience, says</a></strong>,<br />
<em><span style="font-family:arial;font-size:130%;">"When deep space exploration ramps up, it'll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks."</span><br />
</em><br />
And why not? If there are no rules keeping corporate entities from naming the baseball stadiums they buy or build, why can't they name the spoils of their intergalactic efforts?</p>

<p><a href="http://1.bp.blogspot.com/_z2d4IxltHJI/S9H4oD3hceI/AAAAAAAADVg/tr1wy_gLGpI/s1600/Odyssey-br2.jpg"><img id="BLOGGER_PHOTO_ID_5463421190093763042" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/S9H4oD3hceI/AAAAAAAADVg/tr1wy_gLGpI/s200/Odyssey-br2.jpg" border="0" /></a>The privatization of space travel is something that should have started ages ago.</p>

<p>One of my childhood heroes, the second man on the moon, <strong><a href="http://en.wikipedia.org/wiki/Buzz_Aldrin">Edwin "Buzz" Aldrin</a></strong>, backs the President's plans, and <strong><a href="http://www.usatoday.com/news/opinion/forum/2010-04-15-column15_ST2_N.htm">wrote in <em>USA Today</em></a></strong>, "It is important that the system we develop is capable of enabling broader commercial markets. <a href="http://3.bp.blogspot.com/_z2d4IxltHJI/S9H5LXvCVYI/AAAAAAAADV4/ai5ja866skQ/s1600/LavaChannelSystem.jpg"><img id="BLOGGER_PHOTO_ID_5463421796722300290" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 160px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/S9H5LXvCVYI/AAAAAAAADV4/ai5ja866skQ/s200/LavaChannelSystem.jpg" border="0" /></a>To do this, the future plan should include the development of a reusable, space plane-like runway lander as the next generation of crew carrying space transport."</p>

<p>Which is great - especially if you are familiar with Tom Wolfe's excellent history of the early days of the "space race," <strong><em><a href="http://en.wikipedia.org/wiki/The_Right_Stuff_(book)">The Right Stuff</a></em></strong>.</p>

<p>Wolfe wrote that what the US Air Force was working on at the time of Sputnik was exactly that: a series of super-high altitude rocket jets leading up to one that could enter the vacuum of space and glide to a return.</p>

<p>That program was sidetracked and eternally paused, as the US chased the brute force tactics of big rockets to get a man on the moon first.</p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S9H4xxQj_VI/AAAAAAAADVo/9btUEWvx2u4/s1600/robinson_crusoe_on_mars.jpg"><img id="BLOGGER_PHOTO_ID_5463421356897205586" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 261px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S9H4xxQj_VI/AAAAAAAADVo/9btUEWvx2u4/s400/robinson_crusoe_on_mars.jpg" border="0" /></a><br />
<span style="font-size:78%;">Photos: NASA, <strong><a href="http://marsprogram.jpl.nasa.gov/">Jet Propulsion Laboratory</a></strong>, Paramount Pictures</span><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Bioplastic tea bags prove a refreshing alternative</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/04/bioplastic-tea-bags-prove-a-refreshing-alternative.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.148008</id>

    <published>2010-04-19T13:15:22Z</published>
    <updated>2010-04-19T13:22:28Z</updated>

    <summary>By Anna JaggerWith fierce competition between tea brands, tea bag design has become more innovative. In a drive to improve sustainability, the latest bags are made from the bioplastic polylactic acid (PLA).The advantages of the new bags are that they...</summary>
    <author>
        <name>Andy Brice</name>
        
    </author>
    
        <category term="&quot;Science&quot;" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="ahlstrom" label="Ahlstrom" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="natureworks" label="Natureworks" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="polylacticacid" label="polylactic acid" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="teabag" label="tea bag" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[By Anna Jagger<br /><br /><b>With fierce competition between tea brands, tea bag design has become more innovative. In a drive to improve sustainability, the latest bags are made from the bioplastic polylactic acid (PLA).<br /><br /></b>The advantages of the new bags are that they are made from a renewable material and are compostable, says Eamonn Tighe, business development manager at US-based bioplastics producer NatureWorks. <br /><br />Developed by Helsinki-headquartered <div style="float: right; margin-left: 5px;"><a href="http://view.picapp.com/default.aspx?term=tea%20bag&amp;iid=154139" target="_blank"><img src="http://cdn.picapp.com/ftp/Images/0150/2d17ad86-d9e6-4a1f-bded-944823469f15.jpg?adImageId=12555803&amp;imageId=154139" alt="Cup with tea bag on saucer" border="0" height="198" width="297" /></a></div>
nonwoven materials specialist Ahlstrom, the bags are made from a lightweight nonwoven filament web based on NatureWorks' Ingeo PLA.<br />A group of committed tea drinkers at ICIS took a close look at some pyramid-shaped tea bag samples.<br /><br />We agreed that the material was more 
transparent. "When you put them in the water, the bag becomes almost invisible, so you can see the tea better," remarked one colleague.<br /><br />Another observed that, while the tea bags were relatively thin, they did not tear. But she did question whether the material was as porous as other bags, and whether that could have a detrimental effect on the infusion.
<div style="float: right; margin-left: 5px;"></div><script type="text/javascript" src="http://cdn.pis.picapp.com/IamProd/PicAppPIS/JavaScript/PisV4.js"></script>
<br /><br />The idea is that the new bags, as well as being more sustainable, will increase consumer awareness about high-quality tea, says Marco Martinez, Ahlstrom's global communications manager. The brand will be launched this year, targeting the premium tea market.<br /><br />Because the material can be sealed using the latest ultrasonic bonding technology, it is suitable for pyramid-shaped bags, which are becoming increasingly popular at the high end of the market, explains Martinez. <br /><br />Until now, ultrasonic sealing has only been suitable for bags made from a woven nylon net. <br />"The new material is the first available alternative to the nylon woven materials," says Martinez. "Compared with nylon, there are some clear advantages in terms of sustainability."<br />Most tea bags are made of a mix of natural and synthetic fibers, usually polyethylene (PE) or polypropylene (PP), and sealed with heat or by crimping.<br /><br />Ultrasonic bonding generates fewer greenhouse gas emissions than traditional materials, adds Martinez. And, most importantly, the material has no odor or taste.<br /><br />And how did the tea taste? Pretty good. Now, where are the biscuits...?<br /><br /> ]]>
        
    </content>
</entry>

<entry>
    <title>Changing lanes</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/04/changing-lanes.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.139145</id>

    <published>2010-04-05T15:39:02Z</published>
    <updated>2010-04-05T17:54:12Z</updated>

    <summary> The international auto market is in major flux as Ford sells Volvo at a loss to a Chinese company IT WAS a fascinating coincidence, with metaphorical potential: the same day that Ford Motor Company&apos;s sale of its Volvo car...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
        <category term="&quot;Science&quot;" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="automotive" label="automotive" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="industry" label="industry" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://4.bp.blogspot.com/_z2d4IxltHJI/S7og0QweTTI/AAAAAAAADMg/5H6jRX8kVVw/s1600/mst10_pg_031_ext_full.jpg"><img id="BLOGGER_PHOTO_ID_5456709980736343346" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 225px; TEXT-ALIGN: center" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/S7og0QweTTI/AAAAAAAADMg/5H6jRX8kVVw/s400/mst10_pg_031_ext_full.jpg" border="0" /></a><br />
<strong><em><span style="font-family:verdana;font-size:130%;">The international auto market is in major flux as Ford sells Volvo at a loss to a Chinese company</span><br />
</em></strong><br />
<a href="http://1.bp.blogspot.com/_z2d4IxltHJI/S7ofOlUmwgI/AAAAAAAADMQ/qjGedzgUKso/s1600/volvo-shield_emblem_volvo-p1800_2_sm_65.jpg"><img id="BLOGGER_PHOTO_ID_5456708233909944834" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 160px" alt="" src="http://1.bp.blogspot.com/_z2d4IxltHJI/S7ofOlUmwgI/AAAAAAAADMQ/qjGedzgUKso/s200/volvo-shield_emblem_volvo-p1800_2_sm_65.jpg" border="0" /></a>IT WAS a fascinating coincidence, with metaphorical potential: the <strong><a href="http://www.nytimes.com/2010/03/29/business/global/29auto.html">same day that Ford Motor Company's sale of its Volvo car unit was finalized</a></strong>, was also the day that the death of the designer of Ford's most famous car designer was announced.</p>

<p>At the end of March, the Hangzhou, China-based Zhejiang Geely Holding Group (ZGH) agreed to buy <strong><a href="http://www.volvocars.com/Pages/default.aspx">Volvo</a></strong> from Ford for $1.8bn (€1.34bn), $1.6bn of that in cash. ZGH's subsidiary, <strong><a href="http://www.geelyauto.com.hk/en/index.html">Geely Automotive Holdings</a></strong> is the twelfth-largest car maker in China, but that nation's second largest privately-owned auto manufacturer.</p>

<p>With the Volvo acquisition, for the first time a Chinese company is now in charge of a worldwide automobile brand. ZGH expects to sell 200,000 cars/year in China, and intends to open a Volvo plant there in the future. ZGH also expects Volvo's European division to be selling 600,000/year to Europe and North America.</p>

<p><strong><a href="http://www.ford.com/">Ford</a></strong> paid $6.4bn to acquire Sweden-based Volvo in 1999. Ford's strategy now is to divest itself of non-core units: Starting in 2007, the company sold off its high-end - and expensively purchased - Jaguar and Aston Martin lines.</p>

<p>One brand Ford will probably never let go of, though, is <strong><a href="http://www.fordvehicles.com/cars/mustang/">Mustang</a></strong> - a line practically synonymous with the company.</p>

<p>Although he passed away at the beginning of March, the death of <strong><a href="http://www.insideline.com/ford/mustang-godfather-don-frey-86-dies.html">Donald Frey</a></strong>, the Mustang's chief designer, was not publicized more widely until the end of the month: <strong><a href="http://www.nytimes.com/2010/03/29/us/29frey.html"><em>The New York Times</em> obituary</a></strong> appeared the same day as the Volvo deal was announced. Born in 1923, Frey was 86 when he died.</p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S7oftNhFLcI/AAAAAAAADMY/AyiPpTsretk/s1600/1964_ford_mustang01_b19a_im.jpg"><img id="BLOGGER_PHOTO_ID_5456708760095763906" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 247px" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S7oftNhFLcI/AAAAAAAADMY/AyiPpTsretk/s320/1964_ford_mustang01_b19a_im.jpg" border="0" /></a><br />
<span style="font-size:85%;"><em>Lee Iacocca and Donald Frey with their creation, 1964 (at right)<br />
</em></span></p>

<p>Called "Detroit's sharpest idea man," by <em>Time</em> magazine in 1967, Frey was so praised by car enthusiasts that at auto shows, he was treated like a movie star, autograph hounds included.</p>

<p>But in the early 1960s, smarting from the financial <strong><a href="http://en.wikipedia.org/wiki/Edsel">failure of the Edsel</a></strong>, Ford wasn't interested in a new sports car, and under the auspices of Ford's then-general manager (and future CEO of Chrysler) Lee Iacocca, Frey and his team worked in secret.</p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S7ohU9kGkqI/AAAAAAAADMw/4jBZtBRNF_4/s1600/donald-frey.jpg"><img id="BLOGGER_PHOTO_ID_5456710542519866018" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 190px" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S7ohU9kGkqI/AAAAAAAADMw/4jBZtBRNF_4/s200/donald-frey.jpg" border="0" /></a><em><span style="font-size:85%;">(Left)</span> <span style="font-size:85%;">Frey at a speedway in the mid-1960s, watching product being tested</span></em></p>

<p>Frey had been partially inspired by his children, who told the engineer, "Dad, your cars stink. They have no pizazz."</p>

<p>"The whole project was bootlegged," Frey said in a <strong><a href="http://www.usatoday.com/money/autos/2004-04-16-mustang-40_x.htm">2004 interview with <em>USA Today</em></a></strong>. "There was no official approval of this thing. We had to do it on a shoestring."</p>

<p>The rest is history.</p>

<p><br />
<span style="font-family:verdana;font-size:130%;"><strong><em>HOLLYWOOD LOVES CARS, AND DETROIT LOVES HOLLYWOOD</em></strong></span></p>

<p><a href="http://3.bp.blogspot.com/_z2d4IxltHJI/S7og59oPa0I/AAAAAAAADMo/_LTB3Rjl4us/s1600/45-ford-mustang2.jpg"><img id="BLOGGER_PHOTO_ID_5456710078680755010" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 320px; CURSOR: hand; HEIGHT: 222px" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/S7og59oPa0I/AAAAAAAADMo/_LTB3Rjl4us/s320/45-ford-mustang2.jpg" border="0" /></a>It is ironic that Ford once owned Aston Martin, as the first time most people saw the Mustang, it was being torn apart by an Aston Martin.</p>

<p>While the Mustang was initially introduced at the 1964 World's Fair in New York City, it was through the medium of film that even more potential customers got a look at the sportscar: Iacocca had finagled the vehicle's appearance in what was then "<strong><a href="http://www.youtube.com/watch?v=Qj-vmGlAt2Y">the next" James Bond film, <em>Goldfinger</em></a></strong>, offering the producers several autos to use.</p>

<p>The Mustang is driven by <a href="http://www.jamesbondmm.co.uk/bond-girls"><strong>one of those beautiful and unfortunate women</strong> </a>who routinely fall for the superspy, and at one point, Bond uses his MI6-tricked out <strong><a href="http://www.youtube.com/watch?v=lLuNstLjP1c">Aston Martin to shred the Mustang's side panels and tires</a></strong>.</p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S7oiHITdNaI/AAAAAAAADM4/b0Kti8EkDIQ/s1600/first-generation-ford-mustang.jpg"><img id="BLOGGER_PHOTO_ID_5456711404396295586" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 200px; CURSOR: hand; HEIGHT: 133px" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S7oiHITdNaI/AAAAAAAADM4/b0Kti8EkDIQ/s200/first-generation-ford-mustang.jpg" border="0" /></a>Thankfully, Steve McQueen showed up a few years later with the police thriller <em>Bullitt</em> and set all that right, with an incredible chase through the streets of San Francisco: <strong><a href="http://www.youtube.com/watch?v=p-y1VUdnQXo&amp;feature=related">McQueen's Mustang Fastback chasing a 1968 Dodge Charger</a></strong>.</p>

<p>Not to be outdone, several years after <em>that</em>, the producers of the James Bond films put <strong><a href="http://www.youtube.com/watch?v=whS1X4RYbrU&amp;feature=related">007 behind the wheel of the 1971 Mustang for <em>Diamonds Are Forever</em></a></strong>.</p>

<p><strong><em><span style="color:#ff0000;">Vroooom!</span></em></strong> (Those were the days...)</p>

<p><span style="font-family:arial;font-size:85%;">[Photos courtesy of Ford Motors]</span></p>]]>
        
    </content>
</entry>

<entry>
    <title>jPaks &amp; iCloaks</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/03/jpaks-icloaks.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.134563</id>

    <published>2010-03-29T21:10:06Z</published>
    <updated>2010-03-29T21:27:53Z</updated>

    <summary> Who needs wizards? We have scientists: Jetpacks are back, and the invisibility cloak is on the way JETPACK? DONE that, been there. Invisibility cloak? Nah, it&apos;ll never happen. Those are the answers you used to get regarding those potential...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
        <category term="&quot;Science&quot;" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="invisibility" label="invisibility" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="jetpacks" label="jetpacks" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="magic" label="magic" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="technology" label="technology" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S7Eatvy8ctI/AAAAAAAADMI/APQAnLXgVAI/s1600/learning_jetpack.png"><img id="BLOGGER_PHOTO_ID_5454169996948959954" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 158px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S7Eatvy8ctI/AAAAAAAADMI/APQAnLXgVAI/s400/learning_jetpack.png" border="0" /></a><br />
<span style="font-family:verdana;font-size:130%;"><strong><em>Who needs wizards? We have scientists: Jetpacks are back, and the invisibility cloak is on the way<br />
</em></strong></span><br />
<a href="http://3.bp.blogspot.com/_z2d4IxltHJI/S7EZ5nGNuHI/AAAAAAAADLo/R0_9lO2m09U/s1600/_martinjetpack006.jpg"><img id="BLOGGER_PHOTO_ID_5454169101260666994" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 226px; CURSOR: hand; HEIGHT: 320px" alt="" src="http://3.bp.blogspot.com/_z2d4IxltHJI/S7EZ5nGNuHI/AAAAAAAADLo/R0_9lO2m09U/s320/_martinjetpack006.jpg" border="0" /></a>JETPACK? DONE <strong><a href="http://www.icis.com/Articles/2009/05/11/9213565/Endpoint-new-jetpacks-aim-at-financial-success.html">that, been there</a></strong>. Invisibility cloak? Nah, it'll never happen. Those are the answers you used to get regarding those potential inventions. But advances in technology - as well as a dose of healthy tenacity - mean that consumers everywhere may soon have personal jPaks and iCloaks.</p>

<p>If his invention is not an elaborate prank, <a href="http://io9.com/5492724/for-ninety-grand-you-too-can-own-a-jetpack"><strong>inventor and former biochemist Glenn Martin</strong> </a>may find himself at the center of some attention. Because it looks like his company, the <strong><a href="http://www.martinjetpack.com/">New Zealand-based Martin Aircraft</a></strong> has finally built an operational jetpack.</p>

<p>For $90,000 (€66,681), about the price of a <strong><a href="http://www.bloomberg.com/apps/news?pid=20601093&amp;sid=aPsR63RAu23U">Porsche Hybrid</a></strong>, and if you were willing to wait a year for it to be custom-built, you could become the owner of a working jetpack.</p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S7EaGM5ed9I/AAAAAAAADLw/T1iMP0kh_n8/s1600/bell-rocket-belt_48.jpg"><img id="BLOGGER_PHOTO_ID_5454169317566216146" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 132px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S7EaGM5ed9I/AAAAAAAADLw/T1iMP0kh_n8/s200/bell-rocket-belt_48.jpg" border="0" /></a>Called <a href="http://www.jstor.org/pss/3101382"><strong>rocket belts when the US military</strong> </a>was testing them in the 1960s, previous versions had flight times of less than 30 seconds and were fueled by pressurized hydrogen peroxide.</p>

<p>The Martin Jetpack (MJ) runs on 5.28 gallons (20 liters) of service-station quality gasoline, has a range of 30 miles (48.3 km) and a top speed of 60 mph.</p>

<p><a href="http://4.bp.blogspot.com/_z2d4IxltHJI/S7EaYVnHvkI/AAAAAAAADL4/DSKdYBz6YDs/s1600/_martinjetpack007.jpg"><img id="BLOGGER_PHOTO_ID_5454169629142793794" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; WIDTH: 142px; CURSOR: hand; HEIGHT: 200px" alt="" src="http://4.bp.blogspot.com/_z2d4IxltHJI/S7EaYVnHvkI/AAAAAAAADL4/DSKdYBz6YDs/s200/_martinjetpack007.jpg" border="0" /></a>In an interview with <strong><a href="http://www.abc.net.au/worldtoday/content/2010/s2843014.htm">New Zealand television</a></strong>, Martin said the device could carry a person of average weight for about 30 minutes. "I see it very much like a jet ski for the skies," said Martin, adding that his teenage son has even taken a test flight.</p>

<p>"I'm not quite the mad inventor; maybe [an] eccentric inventor," he noted.<br />
Compared to the backpack-sized unit the Pentagon designed, at five-feet-square, the MJ is a beast! But there's a parachute built in, and if your hands are off the controls, it goes into autopilot and hovers in place.</p>

<p>Martin has signed a deal to supply MJs to a government, but he could not say which one.</p>

<p><span style="font-family:verdana;font-size:130%;"><strong><em>WHO NEEDS MAGIC?</em></strong></span><br />
Also gaining notoriety are the inventors of <strong><a href="http://news.bbc.co.uk/2/hi/science/nature/8574923.stm">the invisibility cloak</a></strong>. A team lead by Tolga Ergin at the <strong><a href="http://www.kit.edu/english/">Karlsruhe Institute of Technology</a></strong>, in Germany, are in the process of creating a nanotech material that will "transform space," making a "carpet mirror" that <strong><a href="http://www.sciencemag.org/cgi/content/abstract/science.1186351v1">bends light</a></strong>, rendering the wearer invisible.</p>

<p>With all those iCloaks out there, will jPaks come with built-in radar, or is that extra?</p>

<p><a href="http://2.bp.blogspot.com/_z2d4IxltHJI/S7EalftlTyI/AAAAAAAADMA/tpCIEgzhKS8/s1600/transport_backpack_copterpack.jpg"><img id="BLOGGER_PHOTO_ID_5454169855192551202" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 300px; TEXT-ALIGN: center" alt="" src="http://2.bp.blogspot.com/_z2d4IxltHJI/S7EalftlTyI/AAAAAAAADMA/tpCIEgzhKS8/s400/transport_backpack_copterpack.jpg" border="0" /></a><span style="font-family:arial;font-size:85%;">Color photos courtesy of Martin Aircraft Company<br />
Other photo and illustration courtesy of US Department of Defense</span><br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Word to the WISE</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/03/word-to-the-wise.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.124944</id>

    <published>2010-03-22T18:00:25Z</published>
    <updated>2010-03-22T18:07:36Z</updated>

    <summary>If we really wanted to grab your attention, we should have illustrated this page with a dinosaur IT WAS a great piece of legermain and the more I examined it, the more I appreciated it. In mid-March, one news story...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
        <category term="&quot;Science&quot;" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="nasa" label="NASA" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="science" label="science" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="space" label="space" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><span style="font-family:verdana;font-size:130%;"><strong><em>If we really wanted to grab your attention, we should have illustrated this page with a dinosaur</em></strong></span></p>

<p>IT WAS a great piece of legermain and the more I examined it, the more I appreciated it.</p>

<p>In mid-March, <strong><a href="http://www.astrobio.net/exclusive/3427/getting-wise-about-nemesis">one news story</a></strong> was picked up by the <strong><a href="http://io9.com/5493925/nasa-could-be-close-to-proving-the-existence-of-a-death-star-in-our-solar-system">various services of the blogosphere</a></strong>, and <strong><a href="http://grenzwissenschaft-aktuell.blogspot.com/2010/03/nemesis-weltraumteleskop-sucht.html">spread quite quickly</a></strong>: In all cases, the lede was about the <strong><a href="http://en.wikipedia.org/wiki/Nemesis_(star)">hypothetical Nemesis star</a></strong>, a red dwarf in our immediate galactic area that supposedly exerts a level of gravitational force on the debris floating about the Oort Cloud, which surrounds our solar system.</p>

<p>Every 26m to 65m years, Nemesis unwittingly sends a comet or asteroid at the Earth, blasting everything into extinction.</p>

<p>This is all hypothetical, you understand, no one is really certain what wiped out the dinosaurs. But these stories are great propaganda for the <strong><a href="http://wise.ssl.berkeley.edu/documents/wise%20launch%202009-12-03.pdf">Wide-Field Infrared Survey Explorer</a></strong> (WISE) satellite telescope program, the National Aeronautics and Space Administration's (NASA) latest project.</p>

<p>But WISE, usually mentioned in the final third of those various news stories I mentioned, <strong><a href="http://wise.ssl.berkeley.edu/mission.html">is already fascinating enough</a></strong>: it does not need the bells and whistles of the alleged comet-murder of the dinosaurs for added public interest.</p>

<p>Not that I can blame NASA: slap a dinosaur on it, and the public comes running - myself included, no matter what it is .</p>

<p>Honestly, though, I'm glad the dinosaurs got killed: because if they didn't die, I wouldn't have fine petrochemical-based products to make my 21st century life so enjoyable.</p>

<p><span style="font-family:verdana;"><strong>EYE IN THE SKY</strong></span><br />
And speaking of 21st century products, <a href="http://en.wikipedia.org/wiki/Wide-field_Infrared_Survey_Explorer"><strong>the WISE telescope mission</strong> </a>is pretty darn cool: Launched in December, made operational in January, WISE will take a photo every 11 seconds for a total of 1.5m snapshots of deep space.</p>

<p>Run by the Jet Propulsion Laboratory, over the six to 10 months of its mission, until the satellite's coolant runs out, WISE will take images in the 3 to 25 micrometre wavelength range of 99% of the sky with its infrared cameras.</p>

<p>The coolant is imperative, as the telescope is infrared, and needs to be cooler than the objects being photographed.</p>

<p>So if there is a Nemesis star out in the Oort, WISE should be able to pick it up.<br />
</p>]]>
        
    </content>
</entry>

<entry>
    <title>Ahoy, Plastiki!</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/03/ahoy-plastiki.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.124276</id>

    <published>2010-03-15T16:34:04Z</published>
    <updated>2010-03-15T17:10:05Z</updated>

    <summary>By using 12,000 PET soda bottles, a handful of ecologists have become explorers, sailing the Pacific Ocean AFTER A series of delays, the good ship Plastiki is scheduled to embark this month on a journey from San Francisco, where it...</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
    <category term="exploration" label="exploration" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="ocean" label="ocean" scheme="http://www.sixapart.com/ns/types#tag" />
    <category term="pet" label="PET" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><span style="font-family:verdana;font-size:180%;"><span style="font-size:130%;"><strong><em>By using 12,000 PET soda bottles, a handful of ecologists have become explorers, sailing the Pacific Ocean</p>

<p></em></strong><span style="font-family:georgia;font-size:100%;">AFTER A series of delays, <strong><a href="http://www.blogger.com/www.theplastiki.com/">the good ship <em>Plastiki</em></a></strong></span><span style="font-family:georgia;font-size:100%;"><a href="http://www.blogger.com/www.theplastiki.com/"> </a>is scheduled to embark this month on a journey from San Francisco, where it was built, to Sydney, Australia, around 10,500 nautical miles (19,446km).</p>

<p>With the exception of masts constructed from recycled aluminum, <strong><a href="http://www.blogger.com/en.wikipedia.org/wiki/Plastiki">the vessel is essentially completely built</a></strong> from recycled polyethylene terephthalate (PET) - including its sails.</p>

<p>The cabin is a PET geodesic construction that would make Buckminster Fuller proud - and at landfall can be used as shelter on dry land; <strong><a href="http://www.blogger.com/www.plastiki.com/">the hull is made from roughly 12,000 two-liter PET soda bottles</a></strong>; and at journey's end, the vessel can be completely recycled. Again.</p>

<p>A <a href="http://www.blogger.com/ngadventure.typepad.com/blog/pastiki/"><strong>two-hulled catamaran, <em>Plastiki</em></strong> </a>is estimated to be able to travel about 200 miles/day, and the trip is scheduled to take 100 days, during which <em>Plastiki</em> and her seven-member crew, headed by ecologist <strong><a href="http://en.wikipedia.org/wiki/David_Mayer_de_Rothschild">David de Rothschild</a></strong>, will investigate and retrieve samples from the <strong><a href="http://ngadventure.typepad.com/blog/2009/12/go-green-ecovoyagers-take-on-the-great-pacific-garbage-patch.html#more">gigantic sauce of plastic garbage that has coalesced in the North Pacific Gyre</a></strong>. </span><span style="font-family:georgia;font-size:100%;"></p>

<p>The trip is partially inspired by <strong><a href="http://www.solarnavigator.net/history/kontiki.htm">Thor Heyerdahl's 1947 <em>Kon-Tiki</em> expedition</a></strong>, where Heyerdahl showed that ancient, preindustrial man could have traveled from South America to the islands of the South Pacific - by sailing the route himself in an almost open-air reed boat. Hence <a href="http://adventure.nationalgeographic.com/2008/10/david-de-rothschild/plastiki-text"><strong>the name <em>Plastiki</em></strong> </a>in tribute to Heyerdahl's <em>Kon-Tiki</em>.</p>

<p>Some might have the hair-trigger reaction to think of de Rothschild as one of those <strong><a href="http://wfmuichiban.blogspot.com/2010/02/bongo-clyde.html">dirty rotten hippies</a></strong> that hate the chemical industry, and who knows? Maybe he is.</p>

<p>However, the chemical industry nonetheless should be big enough to applaud his use of recycled PET in new and exciting forms.</p>

<p>Perhaps I am overly cynical, but I am figuring that the industry is eventually going to get blamed for that big Pacific Gyre, even though chemical producers cannot be there to pick up after every litterbug on the globe.</p>

<p>Be that as it may, it is with open-minded curiosity that I think we should hear what <a href="http://www.newyorker.com/reporting/2009/04/06/090406fa_fact_colapinto?changecurrentdate"><strong>de Rothschild and the crew</strong> </a>have to say after the expedition.</p>

<p>Yes, the whole thing could be a publicity stunt, but the <strong><a href="http://www.flickr.com/photos/plastiki/"><em>Plastiki</em>'s crew's heart seems to be in the right place</a></strong>, so: </span></span></span><br />
<span style="font-family:verdana;font-size:180%;"><span style="font-size:130%;"><span style="font-family:georgia;font-size:100%;">Godspeed, <em>Plastiki</em>, and smooth sailing! </span></span></span><br />
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<entry>
    <title>Easy to say goodbye</title>
    <link rel="alternate" type="text/html" href="http://www.icis.com/blogs/endpoint/2010/03/easy-to-say-goodbye.html" />
    <id>tag:www.icis.com,2010:/blogs/endpoint//240.123458</id>

    <published>2010-03-05T17:30:57Z</published>
    <updated>2010-03-05T18:02:49Z</updated>

    <summary>Let us not praise the Hummer, but bury it - and hope the urge to drive monsters like it stays buried THE UNDERWHELMING state of the American auto industry, both the poor sales and atrocious management, have clobbered the emotions....</summary>
    <author>
        <name>Ivan Lerner</name>
        
    </author>
    
        <category term="Administration" scheme="http://www.sixapart.com/ns/types#category" />
    
    <category term="automotive" label="automotive" scheme="http://www.sixapart.com/ns/types#tag" />
    
    <content type="html" xml:lang="en" xml:base="http://www.icis.com/blogs/endpoint/">
        <![CDATA[<p><span style="font-family:verdana;font-size:130%;"><strong><em>Let us not praise the Hummer, but bury it - and hope the urge to drive monsters like it stays buried<br />
</em></strong></span><br />
THE <strong><a href="http://www.icis.com/Articles/2010/01/14/9326018/us-auto-recovery-should-drive-2010-2011-chem-earnings-analyst.html">UNDERWHELMING state of the American auto industry</a></strong>, both the poor sales and atrocious management, have clobbered the emotions.</p>

<p>One wants to feel something at the <strong><a href="http://www.guardian.co.uk/business/2010/feb/24/hummer-general-motors-sale-fail">impending demise of the Hummer</a></strong>, especially for the 3,000 American autoworkers who face unemployment, but that behemoth was <strong><a href="http://xnegvx.wordpress.com/2007/12/02/hummer-now-everyone-knows/">never built to engender sympathy</a></strong>.</p>

<p>Rising gas prices and the global financial crisis meant that the <strong><a href="http://jalopnik.com/5479868/hummer-a-eulogy-america-says-goodbye-to-itself">Hummer's end was nigh</a></strong>. In February, the <strong><a href="http://online.wsj.com/article/BT-CO-20100224-714781.html?mod=WSJ_Deals_LEFTLatestHeadlines">Chinese government's refusal to back Sichuan Tengzhong Heavy Industrial Machinery's bid</a></strong> to buy the brand from General Motors- for a paltry $150m (€109.3m) - was a serious blow. </p>

<p>About five tonnes, getting 15 miles/gallon and tough to manuever on urban streets, the humongous vehicle was <a href="http://en.wikipedia.org/wiki/High_Mobility_Multipurpose_Wheeled_Vehicle"><strong>created in the mid-1980s</strong> </a>as the US Army's replacement for the jeep.</p>

<p>Officially known as the High Mobility Multipurpose Wheeled Vehicle (HMMWV), it was quickly nicknamed "The Humvee" by soldiers, and in 1992, a street-legal version of the Humvee, <strong><a href="http://www.hummer.com/#/">renamed the Hummer for civilians</a></strong>, was introduced.</p>

<p>"This car was like the high-fructose corn syrup of automobiles, something that concentrated everything bad about motoring until it underwent a phase-change and somehow became an object of desire," <strong><a href="http://boingboing.net/2010/02/24/rip-hummer.html">author and columnist Cory Doctorow wrote</a></strong> about the Hummer, but Christopher Bateman, <strong><a href="http://www.vanityfair.com/online/daily/2010/02/the-hummer-dies-with-a-whimper.html">writing for <em>Vanity Fair</em> magazine</a></strong>, said it better: "The Hummer, as a means of civilian transportation, was just about the dumbest car in the world."</p>

<p>And it is hard to feel sympathetic about something like that disappearing.<br />
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