Green shopping begins

Thanksgiving is over, and in the US, that means shopping for the holidays has officially begun. This year, perhaps for the first time ever, American consumers are more environmentally conscious when it comes to shopping options, according to Deloitte’s 2007 Annual Holiday Survey.

In the report, 27% of shoppers said they will use fewer plastic bags from supermarkets and other stores this holiday season, while 17% will shop at more environmentally responsible retailers.

Several major retailers are already on their best green behavior, according to renewable-based electricity supplier Juice Energy. Among the company’s recent top ten green retailers list include Wal-Mart, Kohl’s, Whole Foods, UPS, Timberland, Nike, and Target.

I also did my own survey on Black Friday – considered by die-hard bargain hunters as the holiest shopping day of the year held annually during Friday after Thanksgiving. Before writing this blog, I had no idea how green some of these stores were as they don’t exactly advertise their “greeness” inside the store. Or maybe I was too busy shoving people in front of me to get that day’s doorbuster deals at 5am.

But I did learn to bring my own bag next time in IKEA (a Swedish home products retailer) where they refused to give me a plastic bag unless I pay 5 cents for each one.

My green antenna was also up this holiday as I can’t help but choose products that are eco-friendly, energy-saving, lead-free and affordable at the same time. I just hope retailers and manufacturers are truthful in what they promote or as they say, “hell has no fury like a consumer duped.”

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