Sustainability as a Status Symbol

Sustainable reported the growing business model of using Sustainability as a Status Symbol. Do you think this is tacky? I don’t think this is a subtle form of greenwashing but I could be wrong.

I personally think this will help boost the sustainability cause and if renewable energy companies can get money out of it, so much the better. Maybe it will make renewable energy more affordable for consumers without resorting to government subsidies.

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