Are you buying really green products?

How will consumers know if they’re just being greenwashed when buying eco-friendly, sustainable and ethical products and services?

Some say labels and third-party certification, such as this newly launched Green Registry Eco-friendly seal could help. Others argue that even third party certifications do not guarantee greenness as each certification companies have their own standards.

This report from CBS news talked about supposedly green products that do not stand up to the test.

I also just finished an article about green marketing claims and certifications in the cleaning industry so watch out for that on June 23. For now, let me know your thoughts on this issue.



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