Green market studies

Here are several draft-clogging press releases from market research (and consulting) firms as well as various organizations analyzing green trends, clean energy and other new green technologies.

These research and consulting firms seem to be churning out new green studies every month or so.

  • Frost & Sullivan said 2/3 of the European renewable energy market comes from biomass sources because of their competitive price. The consulting firm also looked at the expected 30% growth of Europe’s green buildings market in the next 10 years. In the transportation sector, Frost & Sullivan expects around 250,000 electric vehicles will be sold in Europe by 2015.
  • A case study from Arthur D. Little (ADL) noted that global manufacturers such as Toyota and Volkswagen can lose 10%-15% of sales volume if they do not actively tackle carbon dioxide issues at both technology and business levels. In its recent Sustainability Report, ADL said many companies have superficial corporate behavior when it comes to sustainability practices and reporting. ADL also released a white paper on Green Purchasing that explores how regulation, rising energy costs and increased consumer concern with ethical business are driving companies to consider sustainable procurement.
  • The global carbon market in the first half of 2008 reached $59bn dominated by the European Union’s Emissions Trading Scheme, according to Point Carbon.
  • The US Fuel Cell Council, through a study by PricewaterhouseCoopers, reported in its 2007 Worldwide Industry Survey that fuel cell-related jobs grew 22% in 2006. Global fuel cell sales for that year were up 10% to $387 million.
  • A study called GreenFactor by Strategic Oxygen, GCI Group and Cohn & Wolfe noted the green leaders and laggards in the global information technology (IT) market.


One Response to Green market studies

  1. Stuart Foster 16 July, 2008 at 2:07 pm #

    “BCC Research analyzed the US market for alternative chemical products and expected the market to reach $94.8bn in 2013.”

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