Wal-Mart is polishing its green image with more sustainability activities.
Yesterday, the company announced that it joined the World Wildlife Fund’s (WWF) Global Forest and Trade Network, which aims to eradicate global illegal logging. Wal-Mart said it plans to phase out illegal wood sources from its supply chain and increase its proportion of wood products from credibly certified sources.
Wal-Mart sourced its wood-based furniture from the Amazon, Russian Far East, northern China, Indonesia, and the Mekong region of southeast Asia. According to WWF, the U.S. is among the top destinations for wood imports from areas where illegal logging and trade are common.
Wal-Mart also announced today the exclusive launch of its Love, Earth jewelry line, where the jewelry’s retailer “aims” to trace the sustainability of their supply chain – from mining to manufacturing. The line is a collaboration of Wal-Mart, Conservation International (CI) and Wal-Mart’s supply chain partners.