Companies nowadays have to be careful in using green words when it comes to advertising, as government agencies are getting complaints from green groups...especially maybe if the advertiser is a big oil firm??
Read this new national advertising in the UK from Shell and let me know which word/s or sentence/s gave a greenwash flag. You get a prize of free subscription of Green Chemicals Blog if you find the correct answer!
After receiving the complaint about Shell's advertising from the World WildLife Fund (WWF), UK's Advertising Standards Authority (ASA) advised Shell to pull the ad out because certain terms in the ad was misleading. Shell explained their side of the story but agreed to pull it when ASA was not swayed.
Shell said it was also just a one-time advertising.
You can read ASA's ruling on this link.