ExxonMobil Ad axed

After Shell, ExxonMobil is the next Big Oil advertiser to get bitten by the UK media watchdog, Advertising Standards Authority (ASA).

The agency received four complaints challenging ExxonMobil’s television ad that claims natural gas is one of the world’s cleanest fuel.

ASA ruled that the ad should not be broadcast again since “it misleadingly implied that natural gas was one of the cleanest sources of energy and that liquefied natural gas (LNG) was environmentally friendly.”

I guess ASA reasoned out that when being compared to wind and solar (coal, oil, and nuclear was also mentioned by ExxonMobil as other energy sources), LNG is less cleaner.

ExxonMobil released a statement today pronouncing their disappointment in ASA’s ruling. The company said it will appeal the decision.
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