While the goal of appliance manufacturers are to clean clothes using eco-friendly machines, the goal of the fashion and textile industry is also to go with the green flow using energy-saving, eco-friendly fibers.
ICIS Chemical Business, the magazine I work for featured today the Textiles and Fabrics market, and one interesting topic is that chemical industry are said to be looking back to nature for inspiration in the manufacture of high-tech, energy-saving and eco-conscious materials. You can read more about Lucia Carpio’s article on this link.
Also check out innovation (that includes green R&D) within the industrial fiber market by Feliza Mirasol.
By the way, this feature coincides with a key famous event here in New York City, the yearly Mercedes Benz Fashion Week. A star-studded campaign called Be EcoChic (in partnership with the environmental group Sierra Club) is going to be launched in this event with the goal to raise eco-lifestyle awareness.
“Being fashionable and environmentally-friendly are no longer mutually exclusive,” says Fern Mallis, Be EcoChic Advisory Committee member and Senior Vice President of IMG Fashion. “With forward-thinking creativity and a new generation of sustainable fabrics, designers have taken ‘green’ fashion to an entirely new level. Eco-fashion is not a trend but rather a new category we can anticipate seeing a lot more of on the runway.”
I like fashion and I like being eco-friendly but somehow this kind of campaign makes the green revolution seems so superficial to me. But I guess it is necessary to get the green backing of famous people to do the dirty work of trying to clean the environment.
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