Clorox launches green wipes

Speaking of green cleaning, Clorox said the natural cleaning category has grown more than 100% within the past year and its Green Works brand (which was introduced early last year) now occupies 42% of the US market to date.

The company added to the line this week its new Green Works™ Natural Biodegradable Cleaning Wipes made from 100% cellulose fibers and derived from renewable farm grown trees, according to Clorox. The wipes are said to be biodegradable in typical compost conditions.

Green Works™ Natural Biodegradable Cleaning Wipes will be available starting this month in Original scent with suggested retail prices of $3.39 (30-count canister) and $5.99 (62-count canister).

Clorox’s natural cleaning products might be doing good but the same cannot be said it seems for one of its major competitors. The green blogger heard from the company itself (which will remain anonymous so the blogger will not get into trouble), that their green cleaning product launched last year did not get as much consumer attention as it deserves.

Maybe it’s all about marketing strategies especially if Clorox’s GreenWorks brand is hooked up with the environment group Sierra Club.
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One Response to Clorox launches green wipes

  1. Adriana 14 January, 2009 at 8:53 pm #

    I would have to agree with your last paragraph…it is about the marketing since they cannot control the real fact which is why they have to put the skull and crossbone symbol! Now would you let your baby near that?

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