Spring has sprung (although it seems winter wants to stay forever!) and cleaning is again a hot topic to cover. According to the Soap and Detergent Association (SDA), the current economy is influencing a lot of consumer’s buying choices and cleaning habits this year.
In their 2009 Spring Cleaning survey, more than four in ten (44%) say they are buying less expensive cleaning products; one-third say they are buying fewer cleaning products. Other respondents say economic factors influenced them to make their own cleaning products at home (22%) or clean less frequently (17%).
The survey also reported consumers are increasingly seeking sustainability-related benefits in their cleaning products, as 61% of those surveyed looking for those features in 2009 compared to 38% reported in 2008.
Maybe that is why there seems to be more pressure for cleaning products manufacturers to be greener and launch more new environment-friendly products.
Here is a video from Today show talking about the growing advocacy for cleaning products manufacturers to reveal the ingredients they use.
In a recent post, SC Johnson announced that they are in the process of doing that while Cloroxsaid they are also planning to expand communication of many of itsproducts’ ingredients. By the end of 2009, Clorox anticipates havingingredients posted on the site for all of its household and industrialcleaning, disinfecting and auto-care products that are sold in the U.S.and Canada.
An advocacy group called Earthjustice even filed a lawsuitin February against Procter & Gamble, Colgate Palmolive, Church& Dwight, and Reckitt Benckiser, stating that these companiesrefused to follow a New York state law requiring them to disclose thechemical ingredients in their products and the health risks they pose.
They said that a long-forgotten New York state law requireshousehold and commercial cleaner companies selling their products inNew York to file semi-annual reports with the state listing thechemicals contained in their products and describing any companyresearch on these chemicals’ health and environmental effects.
The SDA says the arcane law lacks legal standing and are not supported by state regulation.
Amid the back-and-forth legalities, to green or not to green when itcomes to cleaning products is not anymore a question it seems.
Many companies, small and large have been increasingly launchingdifferent kinds of environment-friendly cleaning products. US marketresearch firm SPINS said that consumers purchased $290 million dollars worth of natural household cleaners and supplies last year.
Market research company Mintel saidthe US green cleaning category quadrupled sales to $64.5 million by2008 from $17.7m in 2006. The gap between the SPINS and Mintel valuescould be from retail sales-based versus manufacturers’ level as well asproduct categories included in their report (this one has to checked ofcourse).
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