Just to press my point about the numerous consulting reports and studies that came out – and continuously coming out – with most of them positive about not only the promise of green jobs and higher green investments but expectations of rising interests in green products amid the current economy.
I think being gushy and optimistic is good. A lot of green growth outlook sees beyond 2010 so they tend to downplay expected flat or declining results for this year. However, we do have to be wary about ambiguous reporting which is definitely a greenwashing method in my opinion.
- IRI Finds Green Products Sustain Momentum in Down Economy – Latest IRI Study Finds 30% of Consumers Feel It’s Important to Purchase Eco-Friendly Products.
- Greentech Remains an Attractive Sector for Venture Capital Community Despite Negative Impact of Economic Crisis – KPMG LLC
- New research by EnviroMedia Social Marketing: Young Americans, an estimated audience of 76 million people, will power the new green economy and are the key to future economic growth.
- Green companies are achieving above-average performance in the financial markets during this slowdown – AT Kearney.
And finally, a more sober report:
- Green Gets Real…Current Economic Environment Subduing Green Enthusiasm But Driving Practical Action – GfK Roper Consulting