US consumer products company Kimberly-Clark (K-C) launched early this month its line of Scott Naturals composed of bath tissue, towels, napkins and flushable wipes that contain a blend of recycled and virgin fiber.
40% recycled fiber in bath tissue, 60% in towels, and 80% in napkins to be exact.
The company said the products perform comparably to competitors' branded offerings and outperform 100% recycled fiber tissue products in market today.
I wholeheartedly approve if these products will not melt in my hands like the currently recycled brown colored bathroom tissue we're using at work!
K-C said the market share of products such as bath tissue and paper towels containing recycled fiber is less than 1% due to the lack of quality, high cost and limited availability of these products.
The Scott Naturals products is now available at major North American retail locations since
mid-April.
In another green launch, the company also introduced last week its Huggies Pure & Natural diapers that said to contain natural, organic materials and ingredients.
The diaper is said to be hypoallergenic, latex and fragrance free and features a breathable outer cover that includes organic cotton. The liner includes natural Aloe & Vitamin E and materials from renewable sources, and the product's outer packaging is sourced from 20% post-consumer recycled materials.
40% recycled fiber in bath tissue, 60% in towels, and 80% in napkins to be exact.
The company said the products perform comparably to competitors' branded offerings and outperform 100% recycled fiber tissue products in market today.
I wholeheartedly approve if these products will not melt in my hands like the currently recycled brown colored bathroom tissue we're using at work!
K-C said the market share of products such as bath tissue and paper towels containing recycled fiber is less than 1% due to the lack of quality, high cost and limited availability of these products.
The Scott Naturals products is now available at major North American retail locations since
mid-April.In another green launch, the company also introduced last week its Huggies Pure & Natural diapers that said to contain natural, organic materials and ingredients.
The diaper is said to be hypoallergenic, latex and fragrance free and features a breathable outer cover that includes organic cotton. The liner includes natural Aloe & Vitamin E and materials from renewable sources, and the product's outer packaging is sourced from 20% post-consumer recycled materials.
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