KC recycles tissues, launch natural diaper

US consumer products company Kimberly-Clark (K-C) launched early this month its line of Scott Naturals composed of bath tissue, towels, napkins and flushable wipes that contain a blend of recycled and virgin fiber.

40% recycled fiber in bath tissue, 60% in towels, and 80% in napkins to be exact.

Thecompany said the products perform comparably to competitors’ brandedofferings and outperform 100% recycled fiber tissue products in markettoday.

I wholeheartedly approve if these products will not meltin my hands like the currently recycled brown colored bathroom tissuewe’re using at work!

K-C said the market share of products suchas bath tissue and paper towels containing recycled fiber is less than1% due to the lack of quality, high cost and limited availability ofthese products.

The Scott Naturals products is now available at major North American retail locations since mid-April.

In another green launch, the company also introduced last week its Huggies Pure & Natural diapers that said to contain natural, organic materials and ingredients.

Thediaper is said to be hypoallergenic, latex and fragrance free andfeatures a breathable outer cover that includes organic cotton. Theliner includes natural Aloe & Vitamin E and materials fromrenewable sources, and the product’s outer packaging is sourced from20% post-consumer recycled materials.

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