A new report from consulting firm Kline & Company said that the green trend is affecting customers of specialty biocides within the cleaning products sector.
Biocides are chemicals used as antimicrobials (and disinfectants). Specialty biocides used in disinfectants and sanitizers in household, industrial, and institutional cleaners was estimated at $130 million in 2008, with growth at 2.9%, said Kline.
The overall U.S. specialty biocide market was just under $2.0 billion last year.
Kline points out the rising use of more environmentally friendly biocides in disinfectants and sanitizers compared to other biocide formulations. Biocides which are highlighted as being environmentally friendly are those which break down quickly to non-polluting constituents with no potential to bioaccumulate.
"Although green cleaning products only comprise a small percentage of the total household, industrial, and institutional cleaning products market, sustainability and environmental responsibility is where the industry is focused," says Anna Ibbotson, Industry Manager at Kline's Chemicals and Materials practice.Kline pointed out natural cleaning products producers such as Method Home Products and Seventh Generation as well as Clorox already selling green-based cleaners and disinfectants.
"As there is currently no uniform industry definition for green, it creates a huge challenge for chemical suppliers to develop and then position their products to address this market movement."
Speaking of Clorox, the company just launched last week their latest green cleaning products, Green Works™ Natural Laundry Detergent and Green Works™ Natural Laundry Stain Remover. The new Green Works laundry products will be available next month.