Green trend affects biocide demand

A new report from consulting firm Kline & Company said that the green trend is affecting customers of specialty biocides within the cleaning products sector.

Biocides are chemicals used as antimicrobials (and disinfectants). Specialty biocides used in disinfectants and sanitizers in household, industrial, and institutional cleaners was estimated at $130 million in 2008, with growth at 2.9%, said Kline.

The overall U.S. specialty biocide market was just under $2.0 billion last year.

Kline points out the rising use of more environmentally friendly biocides in disinfectants and sanitizers compared to other biocide formulations. Biocides which are highlighted as being environmentally friendly are those which break down quickly to non-polluting constituents with no potential to bioaccumulate.

“Although green cleaning products only comprise a small percentage of the total household, industrial, and institutional cleaning products market, sustainability and environmental responsibility is where the industry is focused,” says Anna Ibbotson, Industry Manager at Kline’s Chemicals and Materials practice.

“As there is currently no uniform industry definition for green, it creates a huge challenge for chemical suppliers to develop and then position their products to address this market movement.”

Kline pointed out natural cleaning products producers such as Method Home Products and Seventh Generation as well as Clorox already selling green-based cleaners and disinfectants.

Speaking of Clorox, the company just launched last week their latest green cleaning products, Green Works™ Natural Laundry Detergent and Green Works™ Natural Laundry Stain Remover. The new Green Works laundry products will be available next month.

Clorox said the products are specially formulated to work in both standard and high efficiency (HE) washers.

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2 Responses to Green trend affects biocide demand

  1. Shannon 23 June, 2009 at 7:51 pm #

    More chemical companies are opting to go green and produce safer chemicals. The cleaning industry is only one area where chemicals are used. More industries should take advantage of this.


  2. Bhilton 20 July, 2009 at 4:37 pm #

    Biocide… Pesitcide… cide means kills, death. We have eliminated these kinds of ingredients as much as possible because the kills and death part comes from very aggressive chemicals that effect the nervous system and cause cancer. We make all natural soaps that are made with olive oil, coconut and palm oil with a touch of shea butter. I would much rather have a thin coating of these oils on my skin and hair than biocides. You can’t stop the use of these ingredients ( Biocides, parabens, Propylene glycol, sodium lauryl sulfates) too soon. Read your labels and then go to for all natural soap that you will love.

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