Plastic Industry gets into YouTube

I am besieged by plastic news lately…

As mentioned in my previous post, the Society of the Plastics Industry (SPI) mentioned their quest to be more proactive when it comes to relaying the benefits of plastic to consumers and environmental groups.

SPI is launching a long-term public outreach campaign with an annual budget of up to $3m (or is it $10m? Need confirmation on this) in an effort to counter product deselection and increasing regulatory challenges such as bisphenol-A, phthalates, PVC, and single-use plastic bags.

The plastic industry plans to engage consumer discussions via internet-based approach including You Tube, Facebook, Twitter and blogs.

Here’s one of the first example of that million dollars project at work with this YouTube created by the Apco Worldwide agency. You can also check out SPI’s blog In the Hopper for more plastic information (as well as some cool videos).

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One Response to Plastic Industry gets into YouTube

  1. Doris 24 July, 2009 at 12:58 pm #

    Got a comment from SPI’s Director of Communications & Marketing, Barry Eisenberg, saying that the proposed 4-year budget is estimated at $10m. The group is said to be in the fund raising stage at the moment.

    Another clarification is that the video posted was conducted by the editors of Plastics News (not APCO) upon request from Advertising Age.

    Thanks for the clarification!

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