To start, the company launched its new EcoTain label (promoting Ecological, Economic, Sustainable products) for cosmetics and personal care, detergents, industrial cleaning products, coatings and deicings.
Examples of their EcoTain labeled product offerings include sunflower oil-based emulsifiers; and vegetable-based cationic detergent surfactant that is biodegradable, has low VOC, and is free of alkylphenoethoxylates (APEOS). All of the personal care products with this label are said to be natural-based and free of ethylene oxides as well.
Clariant also launched under this label their deicer recycling system. It covers the collection of deicer fluid from aircraft run-off, which is then recycled, cleaned and stored for future use. Reutilization rates of the deicing fluid is said to be up to 60%.
The company also introduced in October a new bio-based amine oxide under the trade name Genaminox® CHE for hard surface cleaning application. The surfactant cuts active ingredient use by up to 66% enabling manufacturers to reduce material purchasing, storage and transportation costs.
Clariant assures that the chemical delivers 50% better soil removal in an anti-bacterial formulation and a 44% improvement in a green all-purpose cleaner formulation. Genaminox CHE is said to be made from a plant-based hydrophobe, with 60% of the chemicals used originating from bio sources.
This week, Clariant announced its new silicone-free concepts that include rheology modifiers, emulsifiers and active ingredients for cosmetics and personal care formulations that don't need to add silicones. Clariant noted that the non-biodegradable nature of silicone restricts its use in natural/eco-labeled cosmetics.