Green tires from Goodyear

I love YouTube! It makes my blogging easier by just posting videos while I’m caught up with work.

This one is about Goodyear’s new Assurance Fuel Max tire, which was launched in North America last year. The tire features a proprietary fuel-saving tread compound that helps reduce energy loss as the tire rolls, so less gas is required to keep the tire rolling. Goodyear said 4% fuel improvement is gained using the Fuel Max tires meaning drivers can save 2,600 miles worth of gas over the life of a set of 4 tires.

The tires are being incorporated in 2011 Chevrolet Volt, 2010 Ford Fusion S, and 2010 Toyota Prius.

Also in this video, Goodyear mentioned their development in collaboration with enzyme company Genencor on Bio-isoprene. The chemical isoprene is used for the production of synthetic rubber for tire manufacture. Commercialization of tires made from the renewable-based isoprene is expected within the next five years.


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