P&G said today that it will use sugarcane-based high-density polyethylene (HDPE) plastic made by Braskem into some of its packaging on its Pantene Pro-V, Covergirl and Max Factor brands. Pilot products will be rolled out globally over the next two years with first commercial products expected on the shelf in 2011.
The products will probably carry Braskem’s “Im Green” seal. Braskem said Brazilian consumers will see the new bioplastic packaging in Pantene hair treatment products.
Braskem’s new 200,000 tonne/year green polyethylene plant located in Triunfo (in the state of Rio Grande do Sul) is expected to start in September. The facility will consume about 500 million liters/year of ethanol initially purchased from other regions.
Other notable prospective customers for the green PE include Toyota and Shiseido. P&G by the way is already a long-time customer of Braskem’s traditional PE plastic, according to Braskem.