About Doris de Guzman

Author Archive | Doris de Guzman

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CO2 is auto makers’ new cool friend

While everybody is trying to reduce their carbon footprint, some auto makers are driving the opposite way by embracing carbon dioxide for use as a refrigerant in car air-conditioners. According to this recent article from the New York Times supporters claimed CO2 as more ozone-friendly and 20% more energy efficient in ac systems than the […]

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Green Christmas list…

I’ve decided to search the world (wide web) and list down the top 10, in no particular order, the most innovative or eye-ball rolling, snort-inducing green products that I could find. I’m the lone judge for now but any suggestions for next month’s segment will be greatly appreciated. I’ll also look for Simon Cowell’s doppelganger […]

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How green is green? Cognis says count the leaves

Cognis has set up a green criteria for their ingredients and chemicals in order for their customers to identify how green they want their products to be. Under their Portfolio Easy Guide, four leaves means ingredients derived from 100% renewable natural feedstock, and which did not undergo chemical process that uses catalysts or other reaction […]

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Shades of green on consumer electronics

Studies and analysis on green marketing and investments seem to be proliferating as much as the products themselves. Here’s another one from Forrester Research rating consumers on their green awareness and concern for environment-friendly electronic products. In their report, “In Search of Green Technology Consumers“, Forrester found out that out of 5,000 American adults surveyed, […]

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Six sins of greenwashing – my two cents

Here’s an interesting take from two GreenBiz.com bloggers Joel Makower and Andy Savitz about a recent report called Six Sins of Greenwashing by TerraChoice Environmental Marketing Inc. Green-wash (green’wash’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. According to […]

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EPA’s cool idea

The US Environmental Protection Agency (EPA) found another way to cool off earth’s warming atmosphere by forming a refrigeration coalition composed of the supermarket, refrigeration equipment and chemical refrigerant industries with an objective to chill ozone-depleting refrigerant leaks and charges into the atmosphere. Founding partners of the GreenChill Advanced Refrigeration Partnership include Whole Foods Market; […]

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San Francisco starts plastic bag ban

Speaking of plastic bags, San Francisco already started eliminating their use (unless they’re biodegradable) in large grocery stores last week, according to San Francisco Chronicle. According to a new policy from the city’s Department of Environment, only retail businesses and smaller grocery stores are still allowed to hand out the bags while pharmacy chains will […]

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Green shopping begins

Thanksgiving is over, and in the US, that means shopping for the holidays has officially begun. This year, perhaps for the first time ever, American consumers are more environmentally conscious when it comes to shopping options, according to Deloitte’s 2007 Annual Holiday Survey. In the report, 27% of shoppers said they will use fewer plastic […]

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Green Chemistry – a growing billion dollar industry

A recent article from the

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Paying farmers to save the ecosystem

Not many kids say they want to be a farmer when they grow up but that could soon change. Farmers are now reaping the benefits of high wheat, oilseeds, corn and other ag-based products prices as well as profits from government incentives. “It’s great to be a farmer these days!”, as one US industry official […]

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