Reed Business Information on Dutch satirical news site

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Imagine my astonishment when this Dutch joke article on the sale of our own Reed Business Information (RBI – parent company of ICIS) popped out of Google this afternoon.

It is from the website (nine to five, gettit?) and titled: “Te Koop, zgan: Reed Business Information, met aantrekkelijke woekerlening” – or “For Sale, as good as new: Reed Business Information, together with an attractive loan package.”
Thanks Madelon for translating this taster of the satirical tone of the piece:
“…. previous owner one little old conservative lady … has been kept inside, never been smoked in, and is good as new … Comes complete with real estate and a union … loan available … is that low or is that low?”
The “loan available” is thought to be a reference to the front page coverage in the FT’s “Companies and Markets” section on Monday of “Reed in vendor finance offer“.
The announcement of Reed Elsevier’s sale of RBI was announced in February.

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