Boom, bust and blondes

scarlett johansen in dolce and gabbana advert.jpg

You can tell there’s a recession on by the amount of chemicals we’re putting on our hair. It’s the equivalent of the “lipstick effect“: when money is tight, it’s a cheap way to update your look.

 
Figures from L’Oreal show that sales of hairdyes have increased by 7% since December, and supermarket Tesco is “reporting a 200% leap for its 99p (€1.10, $1.44) permanent hair-colour line in November, and overall hair dye sales up 20% in a year”, according to this article in today’s Times.
 
A 99p home dye kit – no thank you. The Blog will be eating catfood before it resorts to a 99p home dye kit.

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