Twittering executives are making a complete hash of it – Kellaway

Twitter may be “potentially the best communication tool there is; the trouble is that most executives are making a complete hash of using it,” says Lucy Kellaway in today’s Financial Times.
 
“Either they fill it with mundane personal detail, or they fill it with mundane professional detail … The first scores higher on embarrassment; the second on tedium.”
 
And “if the (UK) Budget can be done on Twitter, it must be possible to do all corporate communications the same way, and put e-mail in the dustbin forever. To force everyone to say what they have to say in 140 characters deals with the communications overload at a stroke.”
 
“The bulk of internal e-mails are exercises in back-covering or throat-clearing, and so if they were forced down to their barest essentials it would become clear that there was nothing there at all.”

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