Manchester United flexes the plastic thanks to Park Ji Sung

Manchester United footballer Park Ji Sung has been a great commercial success for the club, aside from his sporting prowess, since his megastar status in South Korea has helped them sell 1.2 million credit and debit cards there in the past three years, according to a pull-out newspaper supplement celebrating tomorrow’s Manchester United vs Barcelona European Cup final. By contrast, only 380,000 of the flexible plastic cards have been sold in the past ten years in the UK.
“In effect, it means that one in five of United’s “core” Korean fans have one. (And) …The Korean edition of United’s official website receives more than two million page impressions every month and United also agreed a lucrative sponsorship deal with the Seoul Metropolitan Government that runs to 2011.”

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