Top Chemical Adverts No.8 – Total Upside-Down Ship

There is a rather cerebral advert for Total in the papers today, connecting a half-built pipeline in the desert to a lone oil tanker sailing across a moody seascape. The picture is only really intelligible if you turn the page upside down, playing on the idea of exploration Down Under (Australia) as well as in the northern hemisphere. There’s also some clever highlighting of the CO in “contributing.”


Unfortunately, the advert isn’t mentioned on the Total website as one of its 2009 ad campaigns, so here is an earlier one to make up for the disappointment.



Total advert 2.jpg 


More Top Chemical Adverts:

No. 7 – Sasol rugby

No. 6 – BP at Heathrow

No. 5 – GEFO babes



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