Consumers fall for little plastic pots’ microwaveability

baked beans photo Rex.jpgMicrowaveability - is that a word? It seems that you can buy baked beans in little yoghurt pot-style Snap Pots, and while sales of canned foods are plummeting, the most successful products in this retail category are these new little pots. Consumers have fallen in love with their microwaveability, according to an article in this week’s issue of The Grocer.

 

Not only baked beans but also spaghetti, petfood, tuna and fish fingers. Children and pets will be in heaven.

 

There’s also the health and safety angle. Canned food producer Heinz argues that the Snap Pots are easier and safer to open and, if you can’t finish the whole lot, can be stored in the fridge.

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