Acrylic hair extensions in fake shampoo ad

Acrylic hair extensions have been used in a celebrity L’Oreal advert to fake the luxuriant effects of a shampoo and conditioner range, according to an article in the Sunday Times.


Cheryl Cole, singer in Girls Aloud and all-round celebrity, is accused of starring in a misleading shampoo campaign for L’Oreal Elvive Full Restore 5.


The advert suggests that the luscious shiny locks are produced by the hair products rather than extruded from a machine and braided into the star’s hair, “then sealed using the heated ends of a clamping gun.”


Cole’s hairdresser confirms that she regularly uses acrylic hair extensions rather than “natural” hair which is “typically sold by Russian women for a few pounds.”

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