Lights, Camera, Plastic

lights camera plastic.jpgHOUSTON (Chemicals Confidential)–Doing a spot of late night shopping last night on arriving in Houston, I was struck by this pro-petchem billboard campaign at Old Navy (the value arm of Gap): Lights, Camera, Plastic.


You stand next to some plastic mannequins in the store, “Pose With The Plastic Pros”, get a friend to take a photo of you, and send it off for a chance to become “The Next Supermodelquin.”

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