The Age of Endorsement – Houston presentation

I embellished my presentation to the Houston editorial team this week with a short video clip that I’d shot in the London office on Tuesday. It was a two-minute clip of my colleague Helena, who is a markets reporter in the ICIS London team, talking to me about some creative refinements she had made to her reports. It was a really effective reworking of what I was trying to say, and worked like a product endorsement: “If you don’t believe me, listen to what someone else has to say …”


Just two minutes of listening to her talking off the cuff, just sitting at her desk, was worth half an hour of listening to me.


I’m quite excited about the prospects for using video clips of editors talking in internal training and progress updates. It is one way round the whole “Death by Powerpoint” that regular conference-goers are prone to.


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