Dow funds London Olympic stadium wrap

olympic_54412577_wrap_stadium_locog_600.jpgDow will make the fabric wrap to go around the Olympic Stadium in east London, according to this BBC article spotted by Nigel.

 

The wrap was originally to be the finishing touch to the stadium, but was dropped for cost reasons. Now Dow will fund the wrapper and will be allowed to advertise on the panels around the stadium until a month before the Olympics open in 2012.

 

The Blog and many of the ICIS editors have been lucky in the draw for Olympics tickets, but we are unlikely to be passing that way before the event. Any readers who spot the Dow wrapper are invited to send photos in to the Blog.

 

photo: BBC/Populous

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