sxsw.jpgWouldn’t it be great to go to South By Southwest (SXSW), the music festival in Austin, Texas, right before NPRA? Can it be coincidence that every year the major US petchems meeting in San Antonio is timed right after the world’s biggest urban music festival?


The dates for 2012 are already fixed for SXSW on 9-18 March, I read in the BA in-flight magazine on the early flight to Budapest today, and NPRA is on 1-3 April.



The Blog family has talked about this before but never quite managed to pull it off, what with exam timetables and peak Easter holiday airfares.


The appeal of SXSW is indisputable: a well-organised US event, good music, comfortable places to stay, pretty Austin, sunshine, easy travel, and American food. No-one needs to draw the obvious comparison with UK summer festivals.


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