Aldisierung = Walmart Effect


Aldi, the low-priced supermarket range,has inspired an “I love Aldi” exhibition including puppets made out of recycledplastic packaging at a German art museum, according to an article in the Timestoday.

The exhibition, at the Wilhelm HackMuseum in BASF’s home town of Ludwigshafen-am-Rhein, features art made out offood and plastics packaging, including the puppets made out of plastic shoppingbags.

Petchem folk are familiar with the “WalmartEffect,” whereby consumers are attracted by bargain prices which demand costefficiencies throughout the supply chain, but now the Blog has discovered theGerman version: “Aldisierung.”


, , , ,

Leave a Reply