Design innovation for a one-planet economy


NigelDavis, Insight editor ICIS, spent an exciting evening withBayer at London’s Science Museum. The Blog was intrigued to hear about the barsand silent disco, so necessary to inform and educate about science. Nigel writes:

Award-winning design guruProfessor Rob Holdway’s enthusiasm for the power of innovation was infectiousat the Science Museum last Wednesday. At a Bayer-sponsored reception, Holdwaytalked about how more environmentally-friendly closed loop manufacturingsystems, lean production and dematerialisation as well as lease instead of buyconcepts can be driven by clever design. He is a director of GiraffeInnovations which advises on how new production systems and product conceptscan be optimised to please the consumer and bring real environmental benefit.

Bayer, no slouch itself when itcomes to materials and product innovation timed the event to coincide with oneof the London Science Museum’s successful adults only ‘Lates’ evenings.

Who could resist the allure of theLotto Lab where the generosity and attractiveness of the sexes were beinginvestigated – with cocktails, the two bars, the Mars Rover driving challenge,speed dating or the silent disco, in the Computing and Maths gallery? A goodtime was had by all. The free Lates evenings are held on the last Wednesday ofeach month. The next is on 29 February, 18:45 to 22:00, on the theme of ‘TheScience of Surgery’ with “live demonstrations”!

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