videos are getting very polished and we are quite used to seeing sponsors’
videos at industry conferences. Bright colours, fast cutting between scenes,
pulsing rock music – these are all pretty standard, but some businesses clearly
have more video-friendly products to sell than others.
The world of lubes
allows for shots of high-powered vehicles on sand and snow, and
aspirational motor-launches on glamorous waterways (looks like the Bosphorous).
The Blog was rather taken by this corporate video shown on the first day of the
Base Oils conference by our lunch sponsor, General Petroleum.