Chemical adverts #18: Emerson and Lukoil in Russia’s Arctic

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Emerson’s “Extreme Oil” advert is overlooking London Heathrow airport’s Terminal 5 security queues. It is part of Emerson Technology’s series on “It’s never been done before,” about Lukoil’s expansion of its exports from the Timan-Pechora basin in Russia’s Arctic northwest through Varendey, the world’s northernmost oil terminal.

“Weather conditions in this region are better suited for wildlife, like polar bears and wolves, than people. The temperature can drop to as low as minus 47 degrees F (minus 44 degrees Celsius), sea ice builds to over five-feet (170 cm) thick, and waves in the nearby Barents Sea will top 16 feet (nearly five meters) during a storm.”


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