Mineral make-up better than liquid foundation – claims

Mined minerals used in cosmetics are vastly superior to liquid formulations – more healthy, more natural and recommended by dermatologists – according to a puff piece for bareMinerals in the February issue of British Airways’ “Shop” magazine.


In a risibly pseudo scientific piece which should be used in journalism school for critique purposes, the beauty reviewer writes of the “100% natural formulation”:


“The secret lies in a blend of titanium dioxide and zinc oxide …, mica (light reflective, conceals imperfections), iron oxide (adds pigment) and bismuth oxychloride … that result in a hydrating protective and perfecting hybrid of skin care and make-up …”  

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