The hi-tech bras of the future containing "adaptive polymers" will bring welcome support to well-endowed women, according to a paper given at this week's American College of Sports Medicine conference and given full coverage in this posting on New Scientist's Short Sharp Science blog: "When boobs are uncomfortably bouncy".
The blog posting says that the paper was given by "Breast mechanic researcher, Joanna Scurr", which makes me wonder about how she explains that to people at parties. Explaining price reporting on petrochemicals is pretty easy by comparison.
We need to include this information for ICIS Chemical Business' August 4 issue, Sports --Materials Make it Possible...
I wonder if we can get a sample?