My colleague Nigel Davis is bemused by the new advertising campaign from Evonik.
We're not certain in the ICIS London office (he writes) - and neither is our correspondent in Frankfurt for that matter - whether the latest copy from Evonik's advertising agency, created to announce the CVC stock purchase, is a joke.
It shows a locust with a smile. The caption is "Freuschrecke, Hopperus investorus". It's a pun on the German word Heuschrecke (locust/grasshopper), and freuen (happy).
The message at the foot of the ad is: "We are looking forward to a successful future with our new partner CVC".
It'll be interesting to see how this translates into English if they want to place the advert in magazines like ICIS Chemical Business, our German correspondent says.
For Nigel's full article on ICIS news on the Evonik IPO, click here.