These chemical advertisers know how to tug on your heartstrings. The Blog's eye was caught by this heroic fireman rescuing a cute child with the aid of Bayer's "high-tech plastic with extremely high break resistance and impact strength (making it) ideal for use in helmet visors."
"Bringing a little more safety to one of the world's most dangerous jobs." Oh, pass the tissues...
Click here for the Bayer "Pioneering Plastics - Protecting Heroes" advert.
And click here for more top chemical TV adverts.