Our Houston pricing editors were enthralled to receive a last-minute press release from BASF inviting them to this week's World Brewing Congress at the Hawaii Convention Center in Honolulu, Hawaii, where the chemicals major would be showcasing some new filtration products.
My colleague Stephen Burns in Houston tells me that despite the short notice, editors were passionately keen to transmute their experience of the subject matter into a Hawaiian business trip.
I'm impressed by the conference website which aims to attract delegates with click-through links to "Top 10 Reasons to Attend", "Hawaii IS Affordable, Take a Look", and "Donate Beer". Are they kidding? To paraphrase Carling, it's probably the best conference in the world.
Mmm free beer!
Yes please - more beer, please! Can I wear a hula skirt and dance in a fountain at 3am in the morning singing "here we go, here we go?" I am sure BASF would be most impressed.