Shoe polish and light sabres - the new BASF website

By Barbara Ortner on December 1, 2008 5:15 PM
light sabre.jpgBASF's new website design has some very cute mini podcasts on the burning questions of chemistry today, like "What is shoe polish made of?" and "How does a glowstick work?" According to BASF, its site, relaunched on 27 November, has 300,000 visitors a month, making it one of the most highly frequented websites in the chemical industry.
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